Karsten Sausen

Swissness Worldwide (2008)

Stephan Feige, Benita Brockdorff, Karsten Sausen, Peter Mathias Fischer, Urs Jaermann, Sven Reinecke

Development of a resource-based model of market segmentation / (2006)

Sausen, Karsten.

Thesis (doctoral)--Universität St. Gallen, 2006.

Development of a Taxonomy of Strategic Market Segmentation: A framework for Bridging the Implemention Gap between Normative Segmentation and Business Practice (2005)

Karsten Sausen, Torsten Tomczak, Andreas Herrmann

The resource-based and dynamic capability views as a foundation for a market segmentation theory (2004)

Sausen, Karsten, Dibb, Sally, Tomczak, Torsten

Resources and capabilities drive market segmentation success, yet little attention has been devoted to applying the resource-based and dynamic capability views of the firm to market segmentation. The...

Buchrezension: Patrick Stähler (2002): Geschäftsmodelle in der digitalen Ökonomie (2004)

Torsten Tomczak, Karsten Sausen

CRM als Chance für das Marketing (2002)

Sven Reinecke, Karsten Sausen