Stephan Feige, Benita Brockdorff, Karsten Sausen, Peter Mathias Fischer, Urs Jaermann, Sven Reinecke
Development of a resource-based model of market segmentation / (2006)
Thesis (doctoral)--Universität St. Gallen, 2006.
Sausen, Karsten, Dibb, Sally, Tomczak, Torsten
Resources and capabilities drive market segmentation success, yet little attention has been devoted to applying the resource-based and dynamic capability views of the firm to market segmentation. The...