Learning from Post-project Reviews: A Cross-Case Analysis. (2007)
Every new product development (NPD) project should not only deliver a successful new product but also should generate learning for the organization. Postproject reviews (PPRs) are recognized by both...
Managers’ Perceptions of Learning in New Product Development. (2007)
Companies need to ensure that each and every new product development (NPD) project results in not only a successful new product but also generates learning for the organization. Post-project reviews...
An exploratory study of `close' supplier-manufacturer relationships. (2006)
Goffin, Keith, Lemke, Fred, Szwejczewski, Marek
Close relationships with selected suppliers can enable manufacturers to reduce costs, improve quality and enhance new product development. Although the advantages of close co-operation are widely...
Learning from New Product Development Projects: An Exploratory Study. (2005)
Companies need to ensure that each and every new product development (NPD) project results in not only a successful new product but also generates learning for the organization. Post-project reviews...
Customer support and new product development - An exploratory study. (2001)
Customer support is an essential element in the successful marketing of many products – from domestic appliances to high-tech computer networks. Many aspects of support are strongly influenced by a...
Customer support and product innovation : three exploratory case studies (1998)
School of Management
Customer support distribution channels : five exploratory case studies (1998)
School of Management
Evaluating customer support requirements at the product design stage (1997)
School of Management
Supply base management: an empirical investigation (1996)
Goffin, Keith, Szwejczewski, Marek, New, Colin
Manufacturing companies place a strong emphasis on the role of supply chain management-the management of supplies, suppliers, inventory and distribution. Supplier management is key and much of the...
Operations management teaching on European MBA programmes (1996)
This study investigates the teaching of operations management on MBA core courses at ten of Europe’s leading business schools. A review of the operations management (OM) literature showed that no...