Naar een evidence-based en doelgroep-specifieke verkeerseducatie (2009)
BRIJS, Kris, Ruiter, Rob, BRIJS, Tom
Het ontstaan van ongevallen is een uiterst complex fenomeen dat ingebed is in een context waarbij drie verschillende componenten constant op elkaar inwerken (Wierwille et al. 2002). Deze drie...
THE IMPORTANCE OF AGGREGATION OPERATOR CHARACTERISTICS IN MARKETING RESEARCH (2008)
Kris Brijs, Benoît Depaire, Koen Vanhoof, Tom Brijs, Geert Wets
Abstract: Our paper demonstrates that aggregation operator characteristics count as a promising avenue for applied fuzzy set research. It is shown by means of two cases that these characteristics are...
The importance of aggregation operator characteristics in marketing research (2007)
BRIJS, Kris, DEPAIRE, Benoit, VANHOOF, Koen, BRIJS, Tom, WETS, Geert
The importance of aggregation operator characteristics in marketing research (2007)
BRIJS, Kris, DEPAIRE, Benoit, VANHOOF, Koen, BRIJS, Tom, WETS, Geert
The importance of aggregation operator characteristics in marketing research (2007)
BRIJS, Kris, DEPAIRE, Benoit, VANHOOF, Koen, BRIJS, Tom, WETS, Geert
Our paper demonstrates that aggregation operator characteristics count as a promising avenue for applied fuzzy set research. It is shown by means of two cases that these characteristics are...
Numerous academics and marketers are sceptical about the relevance of research on country-of-origin (coo) effects. This criticism is based on a series of studies suggesting that coo-cues are of no...
BRIJS, Kris, VANHOOF, Koen, BRIJS, Tom, Karlis, D.
Several researchers on country-of-origin (coo) have expressed their interest in knowing how consumers’ emotional reactions toward coo-cues affect product attitude formation. This paper shows how...
Numerous academics and marketers are sceptical about the relevance of research on country-of-origin (coo) effects. This criticism is based on a series of studies suggesting that coo-cues are of no...
BRIJS, Kris, VANHOOF, Koen, BRIJS, Tom, KARLIS, Dimitris
Several researchers on country-of-origin (coo) have expressed their interest in knowing how consumers’ emotional reactions toward coo-cues affect product attitude formation. This paper shows how...
Numerous academics and marketers are sceptical about the relevance of research on country-of-origin (coo) effects. This criticism is based on a series of studies suggesting that coo-cues are of no...
Proefschrift Radboud Universiteit Nijmegen.
Kris Brijs, Koen Vanhoof, Tom Brijs, Dimitris Karlis
Abstract. Several researchers on country-of-origin (coo) have expressed their interest in knowing how consumers ’ emotional reactions toward coo-cues affect product attitude formation. This paper...