Visual attention during brand choice : the impact of time pressure and task motivation (1998)
Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by accelerating the visual scanning sequence, by filtering information and by changing their...
Visual attention during brand choice : the impact of time pressure and task motivation
Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by accelerating the visual scanning sequence, by filtering information and by changing their...
The Role of Materialism in the Endowment Effect
I. LENS, M. PANDELAERE, L. WARLOP
Past research documents an asymmetry between consumers’ willingness to pay for an object and their willingness to accept to give up this object. The current paper presents three studies which...