J.4 [Social and Behavioral Sciences]: Economics (2008)
Economic transactions often rely on trust. For instance, sellers usually know more than buyers about items or services offered and could misrepresent them. Without trust, mutually beneficial...
A social network caught in the Web (2007)
Lada Adamic, Orkut Buyukkokten, Eytan Adar
We present an analysis of Club Nexus, an online community at Stanford University. Through the Nexus site we were able to study a reflection of the real world community structure within the student...
Jun Zhang, Mark S. Ackerman, Lada Adamic
Help-seeking communities have been playing an increasingly critical role the way people seek and share information online, forming the basis for knowledge dissemination and accumulation. Consider:...
The Dynamics of Viral Marketing (2007)
Leskovec, Jure, Adamic, Lada, Huberman, Bernardo
We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of...
Abstract How to search a social network (2005)
We address the question of how participants in a small world experiment are able to find short paths in a social network using only local information about their immediate contacts. We simulate such...
The Political Blogosphere and the 2004 U.S. Election: Divided They Blog (2005)
In this paper, we study the linking patterns and discussion topics of political bloggers.
The Dynamics of Viral Marketing (2005)
Jure Leskovec, Lada Adamic, Bernardo Huberman
We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observed the propagation of...