Time-Series Models in Marketing (2006)
Dekimpe, M.G., Hanssens, D.M., Naik, P.
Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over the last few years, market shares per week. Time-series data can be summarized...
The Impact of Business-Cycle Fluctuations on Private-Label Share (2005)
Lamey, L., Deleersnyder, B., Dekimpe, M.G.
This study investigates the cyclical dependence of private-label success in four countries. The results show that private-label share behaves countercyclically. Moreover, asymmetries are present in...
Win-Win Strategies at Discount Stores (2005)
Deleersnyder, B., Dekimpe, M.G., Koll, O.
An important development that contributes to store brands’ growing success in the grocery market is the increasing number of discount stores that sell predominantly own, private-label, brands. To...
Managing Product-Harm Crises (2005)
Heerde, H.J. Van, Helsen, K., Dekimpe, M.G.
Product-harm crises are among a firm’s worst nightmares. Since marketing investments may be instrumental to convince consumers to purchase the firm's products again, it is important to provide an...
Bruyneel, S., Dewitte, S., Dekimpe, M.G.
We propose that weather conditions can influence consumers’ engagement in lottery play. A longitudinal study on the extent of lottery play in Belgium shows that lottery expenditures are indeed...
The European Consumer: United In Diversity? (2005)
Lemmens, A., Croux, C., Dekimpe, M.G.
The ongoing unification which takes place on the European political scene, along with recent advances in consumer mobility and communication technology, raises the question whether the European Union...
Intra- and Inter-Channel Competition in Local-Service Sectors (2005)
Cleeren, K., Dekimpe, M.G., Verboven, F.
Although economically very important, local-service sectors have received little attention in the extensive literature on competitive interactions. Detailed data gathering in these sectors is hard,...
Internetkannibalisatie in de dagbladenindustrie: Mythe of realiteit? (2005)
Deleersnyder, B., Geyskens, I., Gielens, K.J.P., Dekimpe, M.G.
Decomposing Granger Causality over the Spectrum (2004)
Lemmens, A., Croux, C., Dekimpe, M.G.
We develop a bivariate spectral Granger-causality test that can be applied at each individual frequency of the spectrum. The spectral approach to Granger causality has the distinct advantage that it...
Marketing Models and the Lucas Critique (2004)
Heerde, H.J. Van, Dekimpe, M.G., Putsis, W.P. Jr.
The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which the critique is most likely to (also) apply in marketing settings. Next, we...
In most western countries, grocery retailers are faced with maturing domestic markets with a year-to-year sales growth close to zero. Moreover, most Western-European markets are characterized by a...
Channel Power in Multi-Channel Environments (2004)
In the literature, little attention has been paid to instances where companies add an Internet channel to their direct channel portfolio. However, actively managing multiple sales channels requires...
On The Predictive Content Of Production Surveys: A Pan-European Study (2004)
Lemmens, A., Croux, C., Dekimpe, M.G.
For over forty years, Business Tendency Surveys have been collected in multiple member states of the European Union. Previous research has studied the predictive accuracy of the expectation variables...
Dekimpe, M.G., Hanssens, D.M., Nijs, V.R.
The use of price promotions to stimulate brand and firm performance is increasing. We discuss how (i) the availability of longer scanner data time series, and (ii) persistence modeling, have lead to...
Persistence Modeling for Assessing Marketing Strategy Performance (2003)
The question of long-run market response lies at the heart of any marketing strategy that tries to create a sustainable competitive advantage for the firm or brand. A key challenge, however, is that...
Deleersnyder, B., Dekimpe, M.G., Sarvary, M., Parker, P.M.
Despite its obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information on the...
Veranderende Datasets Binnen de Marketing: Puur Zegen of Ook een Bron van Frustratie? (2003)
Rede in verkorte vorm uitgesproken bij de openbare aanvaarding van het ambt van hoogleraar Bedrijfskunde, in het bijzonder Marketing Models aan de Faculteit Bedrijfskunde van de Erasmus Universiteit...
Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion (2002)
Nijs, V.R., Hanssens, D.M., Dekimpe, M.G.
How do competitors react to each other's price-promotion and advertising actions? How do these reactions influence the net sales impact we observe? We answer these questions by performing a...
Do Promotions Benefit Manufacturers, Retailers or Both? (2002)
Srinivasan, S., Pauwels, K.H., Hanssens, D.M., Dekimpe, M.G.
While there has been strong managerial and academic interest in price promotions, much of the focus has been on the impact of such promotions on category sales, brand sales and brand choice. In...
How Cannibalistic is the Internet Channel? (2002)
Deleersnyder, B., Geyskens, I., Gielens, K., Dekimpe, M.G.
During the past decade, irrational exuberance has turned into a possibly equally irrational pessimism about what the Internet can accomplish. The fear of getting ruined through cannibalization losses...
Decline and variability in brand loyalty (1997)
Dekimpe, M.G., Steenkamp, J., Mellens, M., Abeele, P. Vanden
Generalizing about trade show effectiveness: A cross-national comparison (1997)
Dekimpe, M.G., Francois, P., Gopalakrishna, S., Bulte, C. Van Den
Weathering Tight Economic Times: The Sales Evolution Of Consumer Durables Over The Business Cycle
Deleersnyder, B., Dekimpe, M.G., Sarvary, M., Parker, P.M.
Despite its obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information on the...
Intra- and Inter-Channel Competition in Local-Service Sectors
Cleeren, K., Dekimpe, M.G., Verboven, F.
Although economically very important, local-service sectors have received little attention in the extensive literature on competitive interactions. Detailed data gathering in these sectors is hard,...
The European Consumer: United In Diversity?
Lemmens, A., Croux, C., Dekimpe, M.G.
The ongoing unification which takes place on the European political scene, along with recent advances in consumer mobility and communication technology, raises the question whether the European Union...
Heerde, H.J. Van, Helsen, K., Dekimpe, M.G.
Product-harm crises are among a firm’s worst nightmares. Since marketing investments may be instrumental to convince consumers to purchase the firm's products again, it is important to provide...
Bruyneel, S., Dewitte, S., Dekimpe, M.G.
We propose that weather conditions can influence consumers’ engagement in lottery play. A longitudinal study on the extent of lottery play in Belgium shows that lottery expenditures are indeed...
Win-Win Strategies at Discount Stores
Deleersnyder, B., Dekimpe, M.G., Koll, O.
An important development that contributes to store brands’ growing success in the grocery market is the increasing number of discount stores that sell predominantly own, private-label, brands....
The Impact of Business-Cycle Fluctuations on Private-Label Share
Lamey, L., Deleersnyder, B., Dekimpe, M.G.
This study investigates the cyclical dependence of private-label success in four countries. The results show that private-label share behaves countercyclically. Moreover, asymmetries are present in...
Do Promotions Benefit Manufacturers, Retailers or Both?
Srinivasan, S., Pauwels, K.H., Hanssens, D.M., Dekimpe, M.G.
While there has been strong managerial and academic interest in price promotions, much of the focus has been on the impact of such promotions on category sales, brand sales and brand choice. In...
How Cannibalistic is the Internet Channel?
Deleersnyder, B., Geyskens, I., Gielens, K., Dekimpe, M.G.
During the past decade, irrational exuberance has turned into a possibly equally irrational pessimism about what the Internet can accomplish. The fear of getting ruined through cannibalization losses...
Decomposing Granger Causality over the Spectrum
Lemmens, A., Croux, C., Dekimpe, M.G.
We develop a bivariate spectral Granger-causality test that can be applied at each individual frequency of the spectrum. The spectral approach to Granger causality has the distinct advantage that it...
How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies
In most western countries, grocery retailers are faced with maturing domestic markets with a year-to-year sales growth close to zero. Moreover, most Western-European markets are characterized by a...
Persistence Modeling for Assessing Marketing Strategy Performance
The question of long-run market response lies at the heart of any marketing strategy that tries to create a sustainable competitive advantage for the firm or brand. A key challenge, however, is that...
Channel Power in Multi-Channel Environments
In the literature, little attention has been paid to instances where companies add an Internet channel to their direct channel portfolio. However, actively managing multiple sales channels requires...
Veranderende Datasets Binnen de Marketing: Puur Zegen of Ook een Bron van Frustratie?
Rede in verkorte vorm uitgesproken bij de openbare aanvaarding van het ambt van hoogleraar Bedrijfskunde, in het bijzonder Marketing Models aan de Faculteit Bedrijfskunde van de Erasmus Universiteit...
Time-Series Models in Marketing
Dekimpe, M.G., Hanssens, D.M., Naik, P.
Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over the last few years, market shares per week. Time-series data can be summarized...
Deleersnyder, B., Dekimpe, M.G., Leeflang, P.S.H.
Cutting advertising budgets has traditionally been a popular reaction by companies around the globe when faced with a slacking economy. Still, anecdotal evidence suggests the presence of considerable...
Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion
Nijs, V.R., Hanssens, D.M., Dekimpe, M.G.
How do competitors react to each other's price-promotion and advertising actions? How do these reactions influence the net sales impact we observe? We answer these questions by performing a...
Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling
Dekimpe, M.G., Hanssens, D.M., Nijs, V.R.
The use of price promotions to stimulate brand and firm performance is increasing. We discuss how (i) the availability of longer scanner data time series, and (ii) persistence modeling, have lead to...
On The Predictive Content Of Production Surveys: A Pan-European Study
Lemmens, A., Croux, C., Dekimpe, M.G.
For over forty years, Business Tendency Surveys have been collected in multiple member states of the European Union. Previous research has studied the predictive accuracy of the expectation variables...
Marketing Models and the Lucas Critique
Heerde, H.J. Van, Dekimpe, M.G., Putsis, W.P. Jr.
The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which the critique is most likely to (also) apply in marketing settings. Next, we...
The Impact of Business-Cycle Fluctuations on Private-Label Share
Lamey, L., Deleersnyder, B., Dekimpe, M.G.
This study investigates the cyclical dependence of private-label success in four countries. The results show that private-label share behaves countercyclically. Moreover, asymmetries are present in...
"Globalization": Modeling Technology Adoption Timing Across Countries
Dekimpe, M.G., Parker, P.M., Sarvary, M.
We study global adoption processes where the units of observation are countries which sequentially adopt a particular technology. Our goal is to provide a better understanding of how exogenous and...