Scientific Commons: M. Wedel

We propose Adaptive Multidimensional Scaling (AMDS) for simultaneously deriving a brand map and market segments using consumer data on cognitive decision sets and brand dissimilarities. In AMDS, the...

The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis (2002)

Woltman-Elpers, J., Wedel, M., Pieters, R.

Identifying spatially contiguous international target markets (2002)

Hofstede, F. Ter, Wedel, M.

Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory (2002)

Pieters, R., Warlop, L., Wedel, M.

The dynamics of value segments: Modeling framework and empirical illustration (2002)

Brangule-Vlagsma, K., Pieters, R., Wedel, M.

Breaking through the clutter: benefits of advertisement originality and familiarity for brand attention and memory (2002)

Wedel, M

Rising levels of advertising competition have made it increasingly difficult to atract and hold consumer's attention and to establish strong memory traces for the advertised brand. A common...

La fixation des yeux sur les publicités et la mémorisation des marques: Un modèle et ses résultats (2001)

Wedel, M., Pieters, R.

Consideration sets, intentions and the inclusion of "Don't know" in a two-stage model for voter choice (2000)

Paap, R., Nierop, E. Van, Heerde, H.J. Van, Wedel, M., Franses, P.H., Alsem, K.J.

Eye fixations on advertisements and memory for brands: A model and findings (2000)

Wedel, M., Pieters, R.

Mixed tree and spatial representations of dissimilarity judgements (2000)

Wedel, M., Bijmolt, T.H.A.

A Cross-National Investigation into the Individual and Cultural Antecedents of Consumer Innovativeness (1999)

Wedel, M.

International Market Segmentation Based on Consumer-Product Relations (1999)

Wedel, M.

Time Aggregation Effects on the Baseline of Continuous-Time and Discrete-Time Hazard Models (1999)

Wedel, M.

In this study we reinvestigate the effect of time-aggregation for discrete- and continuous-time hazard models. We reanalyze the results of a previous Monte Carlo study by ter Hofstede and Wedel...

Visual attention to repeated print advertising: A test of scanpath theory (1999)

Pieters, R., Rosbergen, E., Wedel, M.

A comparison of multidimensional scaling methods for perceptual mapping (1999)

Bijmolt, T.H.A., Wedel, M.

Export market information behaviour of SME's : the influence of firm characteristics (1998)

Voerman, J.A., Wedel, M., Zwart, P.S.

The magic word of the last years is internationalization. Researchers more and more focus on export market information and the relationship between this information and export performance. Just a few...

The association pattern technique: an alternative approach to measuring means-end chains. (1998)

Audenaert, A., Wedel, M.

A Monte Carlo study of time-aggregation in continuous-time and discrete-time parametric hazard models. (1998)

Wedel, M.

This study investigates the effects of time aggregation in discrete and continuous-time hazard models. A Monte Carlo study is conducted in which data are generated according to various continuous and...

Mixture model analysis of complex samples. (1998)

Wedel, M.

A Bayesian segmentation model for target market selection in international retail markets. (1998)

Wedel, M.

Mixed tree and spatial representation of dissimilarity judgment (1998)

Wedel, M., Bijmolt, T.H.A.

Whereas previous research has shown that either tree or spatial representations of dissimilarity judgments may be appropriate, focussing on the comparative fit at the aggregate level, we investigate...

Utility covariances and context effects in conjoint MNP models (1998)

Haaijer, R., Wedel, M., Vriens, M., Wansbeek, T.

Ratings-based versus choice-based latent class conjoint models - An empirical comaprison (1998)

Vriens, M., Oppewal, H., Wedel, M.

Visuele aandacht voor print reclame: Een tweetal experimenten (1998)

Rosbergen, E., Wedel, M., Pieters, R.

Judgements of brand similarity (1998)

Bijmolt, T.H.A., Wedel, M., Pieters, R., DeSarbo, W.S.

Adoption of a service innovation in the business market: An empirical test of supply side variables (1998)

Frambach, R.T., Barkema, H.G., Nooteboom, B., Wedel, M.

Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments (1998)

Wedel, M., Vriens, M., Bijmolt, T.H.A., Krijnen, W., Leeflang, P.S.H.

A multidimensional scaling model accommodating differential stimulus familiarity (1998)

Bijmolt, T.H.A., DeSarbo, W.S., Wedel, M.

Validatieonderzoek luistercijfers. Onderzoek naar de kwaliteit en relevantie van het Continu Luisteronderzoek (1998)

Boon, A.K. Den, Neijens, P.C., Wedel, M.

Mixture model analysis of complex samples (1997)

Wedel, M., Hofstede, F. Ter

This paper investigates asymmetric effects of monetary policy over the business cycle. A two-state Markov Switching Model is employed to model both recessions and expansions. For the United States...

A Consumer-Led Approach to Foods in the EU: An Integrated Pan-European Segmentation Study. (1997)

Steenkamp, J.E.M., Wedel, M.

International market segmentation using product-consumer relations. (1997)

Steenkamp, J.E.M., Wedel, M.

International market segmentation using product-consumer relations. (1997)

Steenkamp, J.E.M., Wedel, M.

Agricultural Marketing and Consumer Behaviour in a Changing World. (1997)

Wierenga, B., Grunert, K., Steenkamp, J.E.M., Wedel, M.

Visual attention to advertising: A segment-level analysis (1997)

Rosbergen, E., Pieters, R., Wedel, M.

Agricultural marketing and consumer behavior in a changing world. Proceedings European Association of Agricultural Economists Seminar. (1996)

Wierenga, B., Grunert, K., Wedel, M.

A Monte Carlo study into time aggregation in continuous and discrete-time hazard models. (1996)

Wedel, M.

The association pattern technique: a valid way to measure MEC? (1996)

Audenaert, A., Wedel, M.

A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods (1996)

Bijmolt, T., Wedel, M.

We compare three alternative Maximum Likelihood Multidimensional Scaling methods for pairwise dissimilarity ratings, namely MULTISCALE, MAXSCAL, and PROSCAL in a Monte Carlo study. The three MLMDS...

Metric conjoint segmentation methods: A Monte Carlo comparison (1996)

Vriens, M., Wedel, M., Wilms, T.

A spatial model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options (1996)

DeSarbo, W.S., Ramaswamy, V., Wedel, M., Bijmolt, T.H.A.

Recente ontwikkelingen in het marktonderzoek (1996)

Bronner, A.E., Olivier, A.J., Ester, P., Raaij, W.F. Van, Wedel, M., Wieringa, B.

Implications for asymmetry, nonproportionality, and heterogeneity in brand switching from piece-wise exponential mixture hazard models. (1995)

Wedel, M., Kamakura, W.A., DeSarbo, W.S.

Consumer-led approach to foods in the EU: development of comprehensive market-oriented strategies based on pan-European segments. (1995)

Avlonitis, G., Grunert, K.G., Traill, B., Vanden Abeele, P., Wedel, M., ...

Het beschrijven van merkwisseling en tussenaankooptijden met Event History Analyse. (1995)

Wedel, M.

The effects of alternative methods of collecting similarity data for multidimensional scaling (1995)

Bijmolt, T.H.A., Wedel, M.

Ontwikkeling van een vragenlijst naar voedingskennis. (1994)

Paas, G.R.A., Schneijder, P., Wedel, M., Stafleu, A., Löwik, M.R.H.

Fuzzy clusterwise regression in benefit segmentation: application and investigation into its validity. (1993)

Wedel, M.

Clustering of dietary variables and other lifestyle factors (Dutch Nutrition Surveillance System). (1992)

Wedel, M., Lowik, M.R.H., Kok, F.J., Kistemaker, C., Hermus, R.J.J., ...

Nutrition and serum cholesterol levels among elderly men and women. (1991)

Lowik, M.R.H., Wedel, M., Kok, F.J.

Segmenting retail markets on store image using a consumer-based methodology. (1991)

Wedel, M.

A fuzzy method for simultaneous market structuring and benefit segmentation. (1991)

Wedel, M.

Diet and other life style factors in different socio-economic groups in The Netherlands. (1991)

Kok, F.J., Lowik, M.R.H., Wedel, M., Aarnink, E.J.M., Brants, H.A.M.

APPLICATION OF A THREE-COMPARTMENT MODEL TO A STUDY OF THE EFFECTS OF SEX, ALCOHOL DOSE AND CONCENTRATION, EXERCISE AND FOOD CONSUMPTION ON THE PHARMACOKINETICS OF ETHANOL IN HEALTHY VOLUNTEERS (1991)

WEDEL, M., PIETERS, J. E., PIKAAR, N. A., OCKHUIZEN, Th.

A recently developed three-compartment model for the absorption and elimination of ingested alcohol was applied to re-analyse a study on the effects of various factors known to influence the...

Clusterwise regression and market segmentation. Developments and applications. (1990)

Wedel, M.

http://library.wur.nl/wda/abstracts/ab1390.html

Towards understanding different bases for store image: Fuzzy clusterwise regression and Partial Least Squares applied to consumer attitudes for outlets selling meat. (1990)

Wedel, M.

Fuzzy clusterwise regression approach to benefit segmentation. (1990)

Wedel, M.

PARAMETER ESTIMATION IN A THREE-COMPARTMENT MODEL FOR BLOOD ALCOHOL CURVES (1990)

PIETERS, J. E., WEDEL, M., SCHAAFSMA, G.

Models of alcohol input and absorption are crucial to the description and understanding of the effects of alcohol in the human body. In this paper, the pharmacokinetics of alcohol after oral...

INFLUENCE OF SEVERAL FACTORS ON BLOOD ALCOHOL CONCENTRATIONS AFTER DRINKING ALCOHOL (1988)

PIKAAR, N. A., WEDEL, M., HERMUS, R. J. J.

The influence of several factors on the blood alcohol course after drinking diluted ethanol was studied in young, healthy volunteers under strictly standardized conditions. These factors were sex,...

Differentiated Bayesian Conjoint Choice Designs

SÃ¡ndor, Z., Wedel, M.

Previous conjoint choice design construction procedures have produced a single design that is administered to all subjects. This paper proposes to construct a limited set of different designs. The...

Clustering of dietary variables and other lifestyle factors (Dutch Nutritional Surveillance System).

Hulshof, K F, Wedel, M, Löwik, M R, Kok, F J, Kistemaker, C, Hermus, R J, ...

STUDY OBJECTIVE--The aim was to investigate whether dietary factors cluster in a favourable or unfavourable way and to characterise the groups identified by lifestyle and sociodemographic variables....

Consideration sets, intentions and the inclusion of "Don't know" in a two-stage model for voter choice

R. Paap, E. Van Nierop, M. Wedel

We present a statistical model for voter choice that incorporates a consideration set stage and final vote intention stage. The first stage involves a multivariate probit model for the vector of...

Mixture model analysis of complex samples

Wedel, M., Hofstede, F. Ter

This paper investigates asymmetric effects of monetary policy over the business cycle. A two-state Markov Switching Model is employed to model both recessions and expansions. For the United States...

Export market information behaviour of SME's : the influence of firm characteristics

Voerman, J.A., Wedel, M., Zwart, P.S.

The magic word of the last years is internationalization. Researchers more and more focus on export market information and the relationship between this information and export performance. Just a few...

A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods

Bijmolt, T., Wedel, M.

We compare three alternative Maximum Likelihood Multidimensional Scaling methods for pairwise dissimilarity ratings, namely MULTISCALE, MAXSCAL, and PROSCAL in a Monte Carlo study. The three MLMDS...

Mixed tree and spatial representation of dissimilarity judgment

Wedel, M., Bijmolt, T.H.A.

Whereas previous research has shown that either tree or spatial representations of dissimilarity judgments may be appropriate, focussing on the comparative fit at the aggregate level, we investigate...

Adaptive multidimensional scaling : the spatial representation of brand consideration and dissimilarity judgments

Bijmolt, T.H.A., Wedel, M., DeSarbo, W.S.

We propose Adaptive Multidimensional Scaling (AMDS) for simultaneously deriving a brand map and market segments using consumer data on cognitive decision sets and brand dissimilarities. In AMDS, the...

A Monte Carlo Study into Time Aggregation in Continuous and Discrete-Time Hazard Models.

Ter Hofstede, F., Wedel, M.

The purpose of this study is to investigate the effect of time-aggregation in discrete and contunous-time hazard models. A Monte Carlo study is conducted in which data are generated according to...

A Maximum Likelihood Methodology for Segmentation in Conjoint Models.

Wedel, M., Vriens, M., Desarbo, W.

consumption ; economic models ; production ; management

Issues in Means-Ens Chain Theory.

Pieters, R.G.M., Wedel, M.

econometrics ; economic models ; economic theory

A Latent Class Binominal Logit Methodology for the Analysis of Paired Comparison Choice Data.

Wedel, M., De Sarbo, W.S

economic models ; econometrics ; data analysis

A Latent Class Poisson Regression Model for heterogeneous Count Data with an Application to Direct Mail.

Wedel, M., De Sarbo, W.S., Bult, J.R., Ramaswamy, V.

regression analysis ; economic models

A Maxture Likelihood Approach for Generalized Linear Model.

Wedel, M., De Sarbo, W.S.

economic models ; evaluation ; maximum likelihood

Concomitant Variable Latent Class Models for the External Analysis of Choice Data.

Kamakura, W.A., Wedel, M., Agrawal, J.

economic models

Segmentation for Metric Conjoint Analysis; A Monte Carlo Comparison.

Vriens, M., Wedel, M., Wilms, T.

econometrics ; economic models

A pricing Decision Model for Gabor Granger Price Experiments.

Wedel, M., Leeflang, P.S.H.

pricing ; economic models

A Review of Recent Developments in Latent Class Regression Models.

DeSarbo, W.S., Wedel, M.

economic models ; methodology

The Influence of Involvement on Brand Dissimularities and MLMDS Solutions.

Biijmolt, T.H.A., Wedel, M.

consumption ; competition

Research Note Heterogeneous and Nonproportional Effects of Marketing Variables on Brand Switching: An Application of a Discrete Time Duration Model.

Wedel, M., Kamakura, W.A., DeSarbo, W.S.

consumption ; marketing

An Investigation into Multidimensional Scaling: Task Effects on Similarity Data and Solutions of MAXSCAL.

Bijmolt, T.H.A., Wedel, M.

data analysis ; data banks

A Monte Carlo Study into Time Aggregation in Continuous and Discrete-Time Hazard Models.

Ter Hofstede, F., Wedel, M.

The purpose of this study is to investigate the effect of time-aggregation in discrete and contunous-time hazard models. A Monte Carlo study is conducted in which data are generated according to...

Adoption of a Service Innovation in the Business Market : An Empirical Test of Supply Side Variables. Journal of Business Research, vol. 41, 1998, n° 2, pp. 161-174.

Frambach, Rudolf, Barkema, Herman, NOOTEBOOM, B, WEDEL, M

Retrieving unobserved consideration sets from household panel data

Paap, R., Bronnenberg, B., Wedel, M.

We propose a new model to describe consideration, consisting of a multivariate probit model component for consideration and a multinomial probit model component for choice, given consideration. The...

Consideration sets, intentions and the inclusion of "Don't know" in a two-stage model for voter choice

Paap, R., Heerde, H.J. Van, Wedel, M., Alsem, K.J.

We present a statistical model for voter choice that incorporates a consideration set stage and final vote intention stage. The first stage involves a multivariate probit model for the vector of...

M. Wedel

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