Malte Dous

Dous et al. Knowledge Management Capabilities in CRM Knowledge Management Capabilities in CRM: Making Knowledge For, From and About Customers Work ABSTRACT (2008)

Malte Dous, Lutz Kolbe, Harald Salomann, Walter Brenner

In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. In this...

Rejuvenating Customer Management: How to Make Knowledge For, From and About Customers Work (2005)

Harald Salomann, Malte Dous, Lutz M. Kolbe, Walter Brenner

Was steht auf der Agenda? (2005)

Harald Salomann, Malte Dous, Lutz M. Kolbe, Walter Brenner

Knowledge Management Capabilities in CRM: Making Knowledge For, From and About Customers Work (2005)

Malte Dous, Harald Salomann, Lutz M. Kolbe, Walter Brenner

In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. In this...

Customer Relationship Management Survey - Status Quo and Future Challenges (2005)

Harald Salomann, Malte Dous, Lutz M. Kolbe, Walter Brenner

The main objective of this study is to identify the current status quo as well as future challenges of companies? CRM activities in the German-speaking area. Specifically, the topic ?self-service...

Tonet AG (2004)

Malte Dous, Susanne Glissmann

Die Tonet AG ist als mittelständisches Unternehmen auf den Handel mit Produktenzur Behandlung von Holzoberflächen spezialisiert. Mit der Einführung einesWebshops gelang es der Firma, zahlreiche...

Selbstbedienungsautomaten im Multikanalmanagement - Status Quo und Handlungsoptionen im Retail Banking (2004)

Walter Brenner, Malte Dous, Lutz M. Kolbe

Selbstbedienungsautomaten sind ein fester Bestandteil der Distribution im Retail- Banking. Neuere Vertriebskanäle wie Online-, Call Center- und Mobile Banking scheinen jedoch im Zuge des...