Marc Gruber

Pre-Entry Knowledge, Learning, and the Survival of New Firms (2009)

Dencker, John C., Gruber, Marc, Shah, Sonali K.

New firms are endowed with knowledge and experience at birth through the human capital of their founder(s). Existing empirical research suggests that this pre-entry knowledge and experience will...

Global Entrepreneurship Monitor. Bericht 2007 zum Unternehmertum in der Schweiz und weltweit. (2008)

Thierry Volery, Heiko Bergmann, Marc Gruber, Georges Haour, Benoit Leleux

Der Global Entrepreneurship Monitor (GEM) ist ein internationales Forschungsprojekt, das 1997 von der London Business School (UK) und dem Babson College (USA) ins Leben gerufen wurde. Das GEM-Projekt...

Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms (2008)

Gruber, Marc, MacMillan, Ian C., Thompson, James D.

Entrepreneurs play a fundamental role in bringing new technologies to market. Because technologies are often configurable to serve a variety of different markets, it is possible for entrepreneurs to...

Venture Capitalists' Evaluations of Start-up Teams: Trade-offs, Knock-out Criteria, and the Impact of VC Experience (2008)

Franke, Nikolaus, Gruber, Marc, Harhoff, Dietmar, Henkel, Joachim

The start-up team plays a key role in venture capitalists' evaluations of venture proposals. Our findings go beyond existing research, first by providing a detailed exploration of VCs' team...

Champions of Revealing – The Role of Open Source Developers in Commercial Firms (2008)

Joachim Henkel, Eric Brousseau, Linus Dahl, Marc Gruber, Dietmar Harhoff, Simone Käs, ...

The link between firms engaging in open source software (OSS) development and the OSS community is established by individual developers. This linkage might entail a principalagent issue due to the...

Uncovering the value of planning in new venture creation: A process and contingency perspective (2007)

Gruber, Marc

Researchers are engaged in a major debate on the value of business planning in new venture creation. This study suggests a potential resolution by applying a process and contingency perspective. The...

New ventures based on open innovation – an empirical analysis of start-up firms in embedded Linux (2006)

Gruber, Marc, Henkel, Joachim

An important and intriguing aspect of e-entrepreneurship is the formation of new ventures in the domain of open source software (OSS). Previous research on these ventures has primarily looked at the...

What you are is what you like—similarity biases in venture capitalists' evaluations of start-up teams (2006)

Franke, Nikolaus, Gruber, Marc, Harhoff, Dietmar, Henkel, Joachim

This paper extends recent research studying biases in venture capitalist's decision making. We contribute to this literature by analyzing biases arising from similarities between a venture capitalist...

Managing the process of new venture creation: an integrative perspective (2006)

Gruber, Marc

The Elgar Companion to Neo-Schumpeterian Economics contains a diverse selection of chapters written by some of the most distinguished scholars in their fields. This comprehensive volume is logically...

Marketingplanung von wagniskapitalfinanzierten Unternehmensgründungen - eine theoretische und empirische Analyse (2005)

Gruber, Marc

novative Unternehmensgründungen spielen für Wachstum, Wohlstand, technologischen Fortschritt und internationale Wettbewerbsfähigkeit eines Landes eine zentrale Rolle. Zu ihren wichtigsten...

Entrepreneurial Marketing (2004)

Gruber, Marc

Entrepreneurship is one of the youngest disciplines in the area of business administration. Hence, there is a special need for literature that can be used in teaching and that can serve as a basis...

Research on marketing in emerging firms: key issues and open questions (2003)

Marc Gruber

In many industries, emerging firms derive their initial strength from R&D activities. Though technological capabilities are important for building technologically sound products, they are not...

Research on marketing in emerging firms: key issues and open questions (2003)

Marc Gruber

In many industries, emerging firms derive their initial strength from R&D activities. Though technological capabilities are important for building technologically sound products, they are not...

Research on Marketing in Emerging Firms: Key Issues and Open Questions (2003)

Gruber, Marc

In many industries, emerging firms derive their initial strength from R&D activities. Though technological capabilities are important for building technologically sound products, they are not...

Die Rolle des Corporate Foresight im Innovationsprozess: Ziele, Ausgestaltung und Erfahrungen am Beispiel der Siemens AG (2003)

Gruber, Marc, Kolpatzik, Bernd W., Schönhut, Jürgen, Venter, Claudia

This article focuses on activities of corporate foresight that constitute one of the core elements of strategic innovation management. Hence, corporate foresight plays a crucial role for the mid- to...

Gründungsmanagement - Wie Jungunternehmer Ideedn finden, Strategien entwickeln und Wachstum erzielen (2002)

Gruber, Marc, Henkel, Joachim, Witzler, Ralf

Sie haben einen Geistesblitz? Sie planen Großes und fragen sich: Wie lässt sich meine Vision verwirklichen? Keine leichte Aufgabe. Denn eine griffige Geschäftsidee ist nur die Initialzündung für...

Marketing in New Ventures: Theory and Empirical Evidence (2002)

Gruber, Marc

Marketing is considered to be of utmost importance for the success of new ventures. Therefore, research on entrepreneurial marketing has increased considerably since the late 1980s. Its findings are...

Der Wandel von Erfolgsfaktoren mittelständischer Unternehmen (2000)

Gruber, Marc

Wie schaffen es mittelständische Unternehmen über eine längere Zeit erfolgreich zu sein? Welche Faktoren sind für ihren anhaltenden Erfolg ausschlaggebend? Wie wandeln sich die Erfolgsfaktoren im...

Marketing In New Ventures: Theory And Empirical Evidence

Marc Gruber

Marketing is considered to be of utmost importance for the success of new ventures. Therefore, research on entrepreneurial marketing has increased considerably since the late 1980s. Its findings are...

Knowledge Acquisition Activities, Prior Knowledge and Experience and the Survival of New Firms

Dencker, John C., Gruber, Marc, Shah, Sonali

Knowledge acquisition activities occurring after entry may be just as critical to firm survival as pre-existing knowledge and experience, because knowledge acquisition activities enable the...