Understanding Electronic Agents (2008)
Andreas Herrmann, Beat F. Schmid, René Algesheimer, Marcus Dimpfel
Thesis (doctoral)--Universität St. Gallen, 2004.
The Contribution of Real Options Theory to the Flexibility Management in Media Companies (2002)
René Algesheimer, Marcus Dimpfel, Frank Habann
Since a few years media companies are operating in the environment of digital convergence. In this context it is debated that media companies are confronted with a new competitive landscape, which is...
Towards a Balanced Performance Measurement of Media Companies in the Digital Economy (2002)
The performance measurement of firms is closely related to the term "Balanced Scorecard" and is a major issue on the agenda of top management and researchers in the fields of strategic management and...
René Algesheimer, Marcus Dimpfel, Frank Habann
This conceptual paper is based on two propositions: 1.) An efficient flexibility management is a critical success factor for media companies. 2.) The concept of real options theory (ROT) aims at...
Book Review: Semiotics, Marketing and Communication (2002)
René Algesheimer, Marcus Dimpfel
Semiotics is the theory of signs and meanings. Semiotics teaches, what signs are and explains, why everything one understood results in signs. Signs mark something and distinguish it from something...