Mark Heitmann

Survival-Modelle in der betriebswirtschaftlichen Forschung - Grundidee, Methodik, Anwendungen (2007)

Andreas Herrmann, Mark Heitmann, Christian Kaiser

Automobilwahl online - Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens (2007)

Andreas Herrmann, Mark Heitmann, Andreas Brandenberg, Torsten Tomczak

Managing Brand Consistent Employee Behaviour: Relevance and Managerial Control of Behavioural Branding (2007)

Sven Henkel, Torsten Tomczak, Mark Heitmann, Andreas Herrmann

What drives strategic implementation flexibility? A study of European multi-business firms (2007)

Matthias Brauer, Mark Heitmann

The determinants and temporal dynamics of strategic divergence (2007)

Matthias Brauer, Mark Heitmann

Produktkonfiguration online: was für Kunden nutzen dieses Medium? (2007)

Produktkonfiguration online: was für Kunden nutzen dieses Medium? (2007)

Andreas Herrmann, Mark Heitmann, René Befurt

Die Macht des Defaults (2007)

Andreas Herrmann, Mark Heitmann, Benjamin Polak

Why Variety Impacts Consumer Buying Behavior? (2007)

Unconscious Influences on Consumption - Testing Mimicry of Consumption Behavior in a Realistic Situation (2007)

Andreas Herrmann, Mark Heitmann, Nadja Rossberg

Consumer Price Affect - Scale Development, Validation and Mediation Analysis (2007)

Andreas Herrmann, Mark Heitmann, Klaus Peine

Self-Congruity: Antecedents and Consequences (2007)

Andreas Herrmann, Mark Heitmann, J. Sirgy, N. Hohenstein

The Effect of Decision Sequence on Choice Demotivation (2007)

Andreas Herrmann, Mark Heitmann, J. Levav, S. Iyengar

The Effect of Product Variety on Purchase Probability (2007)

Die Zufriedenheit mit dem Entscheidungsprozess als Determinante der Kundenloyalität (2007)

Alles für die Marke? Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung (2007)

Andreas Herrmann, Mark Heitmann, René Befurt, Hans Berger

Designing Mobile Brand Communities: Concept and Empirical Illustration (2006)

Mark Heitmann, Catja Prykop

Ansätze zur Kausalmodellierung mit Interaktionseffekten (2006)

Andreas Herrmann, Mark Heitmann, Frank Huber

An Approach to Profit-Maximizing Product Design on the Basis of the Platform Concept (2006)

Andreas Herrmann, Mark Heitmann, René Algesheimer, Hajo Riesenbeck

Providing more or Providing less? Accounting for Cultural Differences in Consumers Preference for Variety (2006)

Produktkonfiguration als Präferenzkonstruktion (2006)

Individuelles Entscheidungsverhalten bei Variantenvielfalt - die Wirkung der "attribute alignability" (2006)

Andreas Herrmann, Mark Heitmann, Dorothea Schaffner

The Effect of Attribute Order and Variety on Choice Demotivation: A Field Experiment on German Car Buyers (2006)

Andreas Herrmann, Mark Heitmann, J. Levav, S. Iyengar

Decision Making under Variety - The Effect of Attribute Alignability (2006)

Andreas Herrmann, Mark Heitmann, Dorothea Schaffner

The Impact of Personal Employee Interaction on Brand Performance (2006)

Andreas Herrmann, Mark Heitmann, Torsten Tomczak, Sven Henkel

Wunderwelt der Produktkonfiguration (2006)

Andreas Herrmann, Mark Heitmann, J. Levav, S. Iyengar

Wie man sich sein eigenes Auto bastelt (2006)

Andreas Herrmann, Mark Heitmann, Torsten Tomczak, Carsten Sausen

Bringing the Brand to Life - The Relevance and Managerial Control of Behavioral Branding (2006)

Torsten Tomczak, Sven Henkel, Andreas Herrmann, Mark Heitmann

The Impact of Personal Employee Interaction on Brand Performance: Theoretical Foundation and Management Approach (2006)

Sven Henkel, Torsten Tomczak, Mark Heitmann, Andreas Herrmann

Digitale Produkte richtig verkaufen (2006)

Andreas Herrmann, Mark Heitmann, Florian Stahl

Everything for the Brand? Conflicts between Brand Conformity and Independent Product Lines (2006)

Andreas Herrmann, René Befurt, Mark Heitmann, C. Kaiser

Determinants of Market Exits: Empirical Evidence for Bankruptcies and Voluntary Liquidations (2006)

Entscheidungszufriedenheit : Grundidee, theoretisches Konzept und empirische Befunde (2006)

Heitmann, Mark

Zugl.: St. Gallen, Univ., Diss., 2004

An Approach to Profit-Maximizing Product Design on the Basis of the Platform Concept (2005)

Andreas Herrmann, René Algesheimer, Mark Heitmann, Hajo Riesenbeck

Automobilwahl online - Gestaltung von Car-Konfiguratoren unter Berücksichtigung des individuellen Entscheidungsverhaltens (2005)

Andreas Herrmann, Torsten Tomczak, Mark Heitmann

The Impact of Social-Identification on Perceived Brand Value. Results of a Causal-Analytic Study (2005)

Andreas Herrmann, Mark Heitmann, Catja Prykop

Community of Interest and Perceived Brand Value. A Latent Variable Structural Equation Model (2005)

Andreas Herrmann, Mark Heitmann, Catja Prykop

Everything for the Brand? Conflicts between Brand Conformity and Independent Product Lines (2005)

Andreas Herrmann, René Befurt, Mark Heitmann, Christian Kaiser

The Effect of Variety on sequential Choice (2005)

Andreas Herrmann, Mark Heitmann, J. Levav, S. Iyengar

The Effect of Attribute Order and Variety on Choice Demotivation: A Field Experiment on German Car Buyers (2005)

Andreas Herrmann, Mark Heitmann, J. Levav, S. Iyengar

Communities of Interest and Perceived Brand Value - a latent Variable structural Equation Model (2005)

Andreas Herrmann, Mark Heitmann, Catja Prykop

Den Kaufrausch nutzen (2005)

Brand Community Management - Ansatz für eine netzwerkorientierte Perspektive im Marketing (2005)

Andreas Herrmann, René Algesheimer, Mark Heitmann

Entscheidungszufriedenheit : Grundidee, theoretisches Konzept und empirische Befunde / (2005)

Heitmann, Mark.

Thesis (doctoral)--Universität St. Gallen, 2005.

Product Development in Mobile Media (2004)

Customer Needs in Mobile Rich Media Markets (2004)

Customer Needs in Mobile Rich Media Markets (2004)

Employing Mobile Communities for Marketing Consumer Goods (2004)

Using Means-end Chains to Build Mobile Brand Communities (2004)

Mark Heitmann, Peter Aschmoneit, Catja Prykop

The Customer at the Center of Mobile Service Development (2004)

Customer Centric Development of Radically New Products A European Case (2004)

Impact of Mobile Ad Hoc Networks on the Mobile Value System (2003)

Mark Heitmann, Katarina Stanoevska-Slabeva

WLAN Industry in Switzerland (2003)

Giovanni Camponovo, Mark Heitmann, Katarina Stanoevska-Slabeva

Preliminary Consumer Needs Analysis for Cellular Multicasting Services (2003)

Mark Heitmann, Markus Lenz, Hans-dieter Zimmermann

Consumer Cognition towards Communities (2003)

Exploring the Wireless Internet Service Provider (WISP) Industry (2003)

Mark Heitmann, Katarina Stanoevska-Slabeva, Giovanni Camponovo, Yves Pigneur

Impact of Wireless ad-hoc Networks on Value Creation in M-Business (2003)

Mark Heitmann, Katarina Stanoevska-Slabeva

6-9). Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective (2003)

Peter Aschmoneit, Mark Heitmann

This paper presents research on the application of the means-end chain (MEC) framework for investigating customers cognitive structure regarding community applications. It is argued that the...

Exploring the wisp industry: Swiss case study (2003)

Giovanni Camponovo, Mark Heitmann, Katarina Stanoevska-slabeva, Yves Pigneur

Impact of Mobile Ad Hoc Networks on the Mobile Value System (2003)

Katarina Stanoevska-slabeva, Mark Heitmann

Ad hoc networks might be a disruptive technology in the mobile telecommunication industry.

Consumers cognition towards communities: Customer-centred community (2003)

Design Using The, Peter Aschmoneit, Mark Heitmann

This paper presents research on the application of the means-end chain (MEC) framework for investigating customers cognitive structure regarding community applications. It is argued that the...

Introduction of the Means-end Chains Framework for Product Design and Communications Strategy of Internet Applications (2002)

Mark Heitmann, Peter Aschmoneit, Johannes Hummel

Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe (2002)

Mark Heitmann, Markus Lenz, Hans-dieter Zimmermann

Customer Centred Community Application Design (2002)

Introduction of the Means-end Chain Framework for Product Design and Communications Strategy for Internet Applications (2002)

Mark Heitmann, Peter Aschmoneit, Johannes C. Hummel

This paper presents research in progress on the application of the means-end chain (MEC) framework for investigating the customers cognitive structure regarding internet applications. It is argued...

Product-related communities are a traditional concept for customer attraction and loyalty (e.g. Tupperware, Apple Macintosh). These communities are supported through either companies or customers...

Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe (2002)

Hans-Dieter Zimmermann, Mark Heitmann, Markus Lenz

Business-to-business marketplaces offer the potential to substantially increase efficiency and transparency in the industries they target. We argue that to realise this potential they must form...

Customer Centred Community Application Design (2002)

Strategic Partnerships and Competitiveness of Business-toBusiness E-Marketplaces: Preliminary Evidence from Europe (2002)

This paper discusses the application of the means-end chain (MEC) framework for investigating customers cognitive structure regarding community applications. It is argued that the understanding of...

Markus Lenz, Hans-dieter Zimmermann, Mark Heitmann

Electronic business-to-business (B2B) marketplaces enable the ef�cient congregation of business partners and exchange of goods and services

Wireless Application Service Providing (2001)