Period
1999 - 2007
Number
8
Co-Authors
Serving international key accounts: different supplier's situations need different service packages (2007)
Dirk Zupancic, Markus Muellner
Service management in international key account management: A situative approach to differntiate service packages for business to business customers (2007)
International key account management in manufactoring companies: An exploratory approach of situative differentiation (2007)
Key Account Management - Wie die Spinne im Netz (2004)
Markus Muellner, Dirk Zupancic
Spitzenleistungen im Key Account Management: das St. Galler KAM-Konzept (2004)
Christian Belz, Markus Muellner, Dirk Zupancic
Schlüssel zum KAM-Erfolg (2001)
Strategie und Organisation der Beaerbeitung internationaler Schlüsselkunden (2000)
Bearbeitung globaler Kunden (1999)