The influence of ad model ethnicity and self-referencing on attitudes (2004)
Brett, Martin, Lee, Christina, Yang, Feng
This paper examines consumers self-referencing as a mechanism for explaining ethnicity effects in advertising. Data was collected from a 2 (model ethnicity: Asian, white) x 2 (product...
The influence of ad model ethnicity and self-referencing on attitudes (2004)
Brett, Martin, Lee, Christina, Yang, Feng
This paper examines consumers self-referencing as a mechanism for explaining ethnicity effects in advertising. Data was collected from a 2 (model ethnicity: Asian, white) x 2 (product...
The influence of ad model ethnicity and self-referencing on attitudes (2004)
Brett, Martin, Lee, Christina, Yang, Feng
This paper examines consumers self-referencing as a mechanism for explaining ethnicity effects in advertising. Data was collected from a 2 (model ethnicity: Asian, white) x 2 (product...
The organisation of the English secular church in the reign of Henry I / (1968)
Official title: The English church under Henry I.
The organisation of the English secular church in the reign of Henry I / (1968)
Official title: The English church under Henry I.