The impact of sales encounter on brand loyalty (2010)
Tim Oliver Brexendorf, Silke Mühlmeier, Torsten Tomczak, Martin Eisend
Gaining and sustaining brand loyalty is a key challenge in increasingly competitive markets. Many marketing researchers as well as practitioners emphasize the critical role of the interpersonal...
Impact of culture on website navigation behaviour (2005)
Anett Kralisch, Martin Eisend, Bettina Berendt
Introduction. The Web offers unprecedented opportunities for world-wide access to information resources. However, providing information globally raises the question of offering a standardized or a...
Thesis (doctoral)--Freie Universität, Berlin, 2003.
The influence of TV viewing on consumers' body images and related consumption behavior
Based on cultivation theory, self-concept theories, and gender research, this study investigates the influence of TV viewing on female and male consumers' perceived body images and related...
Richter, Thorsten, Langer, Alexandra, Eisend, Martin
Untersuchungen im Rahmen der Persönlichkeitspsychologie zeigen, dass zwischen bestimmten Dimensionen der menschlichen Persönlichkeit (?Big Five?) und dem Erfolg des Individuums sowohl positive als...
Generalizability theory provides an alternative and more flexible approach for construct measurement than classical measurement theory. The theory takes into account several sources of error....