Martin S. Schilling

In search of value-for-money in collective bargaining: an analytic-interactive mediation process (2007)

Schilling, Martin S., Mulford, Matthew

In this paper we introduce an analytic-interactive mediation approach to facilitate conflict resolution in collective bargaining. Based on field observations of labor-management negotiations in the...

Beyond matrices and black-box algorithms: setting marketing priorities with marketing strategy conferences (2007)

Schilling, Martin S., Schulze-Cleven, Paul J.

With this paper, we introduce the Marketing Strategy Conference approach to set strategic marketing priorities effectively and allocate marketing-related resources accordingly. The system is based on...

Beyond Matrices and Black-box Algorithms: Strategic Marketing Budgeting for Marketing Managers. Journal of Marketing Management (2007)

Martin S Schilling, Schilling Martin S

The contributors have asserted their moral rights. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means,...

Summary In Search of Value-for-Money in Collective Bargaining (2007)

Martin S Schilling, Matthew A Mulford, An Analytic-interactive, Mediation Process, Schilling Martin S, Mulford Matthew A

The contributors have asserted their moral rights. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means,...