Melanie Wakefield

Mass media campaign improves cervical screening across all socio-economic groups (2009)

Anderson, Jenny O., Mullins, Robyn M., Siahpush, Mohammad, Spittal, Matthew J., Wakefield, Melanie

Low socio-economic status (SES) has been associated with lower cervical screening rates. Mass media is one known strategy that can increase cervical screening participation. This study sought to...

Impact of a mass media campaign linking abdominal obesity and cancer: a natural exposure evaluation (2009)

Morley, Belinda, Wakefield, Melanie, Dunlop, Sally, Hill, David

A mass media campaign aired in the Australian state of Victoria aimed to increase awareness and encourage identification of the abdominal circumference for men and women that placed them at increased...

Encouraging the right women to attend for cervical cancer screening: results from a targeted television campaign in Victoria, Australia (2008)

Mullins, Robyn, Wakefield, Melanie, Broun, Kate

The study assessed whether a mass media campaign could encourage women who were overdue for a Papanicolaou (Pap) test to have one, without prompting unnecessary early re-screening. A telephone survey...

Portrayal of tanning, clothing fashion and shade use in Australian women's magazines, 1987-2005 (2008)

Dixon, Helen, Dobbinson, Suzanne, Wakefield, Melanie, Jamsen, Kris, McLeod, Kim

To examine modelling of outcomes relevant to sun protection in Australian women's magazines, content analysis was performed on 538 spring and summer issues of popular women's magazines from 1987 to...

Community attitudes towards the early detection of cancer in Victoria, Australia (2007)

Livingston, Patricia, Wakefield, Melanie, Elwood, J Mark

Objectives: To describe people's attitudes towards early detection of cancer.Methods: We conducted a telephone survey of Victorian adults aged 18+ years, during April-May 2005, using a market...

Community attitudes towards the early detection of cancer in Victoria, Australia (2007)

Livingston, Patricia, Wakefield, Melanie, Elwood, J Mark

Objectives: To describe people's attitudes towards early detection of cancer.Methods: We conducted a telephone survey of Victorian adults aged 18+ years, during April-May 2005, using a market...

An experimental study of effects on schoolchildren of exposure to point-of-sale cigarette advertising and pack displays (2006)

Wakefield, Melanie, Germain, Daniella, Durkin, Sarah, Henriksen, Lisa

By creating a sense of familiarity with tobacco, cigarette advertising and bold packaging displays in stores where children often visit may help to pre-dispose them to smoking. A total of 605...

An experimental study of effects on schoolchildren of exposure to point-of-sale cigarette advertising and pack displays (2006)

Wakefield, Melanie, Germain, Daniella, Durkin, Sarah, Henriksen, Lisa

By creating a sense of familiarity with tobacco, cigarette advertising and bold packaging displays in stores where children often visit may help to pre-dispose them to smoking. A total of 605...

An experimental study of effects on schoolchildren of exposure to point-of-sale cigarette advertising and pack displays (2006)

Wakefield, Melanie, Germain, Daniella, Durkin, Sarah, Henriksen, Lisa

By creating a sense of familiarity with tobacco, cigarette advertising and bold packaging displays in stores where children often visit may help to pre-dispose them to smoking. A total of 605...

Trends in Recall and Appraisal of Anti-Smoking Advertising Among American Youth: National Survey Results, 1997–2001 (2005)

Johnston, Lloyd D., Terry-McElrath, Yvonne M., O’Malley, Patrick M., Wakefield, Melanie

Public health efforts to reduce the harms related to tobacco use currently include a significant emphasis on anti-smoking media campaigns. This paper provides (a) data on the overall extent of...

Youth Smoking Uptake Progress: Price and Public Policy Effects (2003)

Ross, Hana, Chaloupka, Frank J., Wakefield, Melanie

The increases in smoking prevalence among U.S. youth during the 1990's, and the growing evidence that adolescents become regular smokers at earlier ages, have attracted significant attention from...

Impact of tobacco tax reforms on tobacco prices and tobacco use in Australia (2003)

Scollo, Michelle, Younie, Sandra, Wakefield, Melanie, Freeman, J., Icasiano, F.

OBJECTIVE: To document the impact of changes to tobacco taxes on the range and price of tobacco sold during the period when the National Tobacco Campaign (NTC) was run. DATA SOURCES: Information...

Individual versus corporate responsibility for smoking-related illness: Australian press coverage of the Rolah McCabe trial (2003)

Wakefield, Melanie, Mcleod, Kim, Smith, Katherine Clegg

This paper provides a thematic frame analysis of Australian newspaper reporting of the outcome and implications of the trial of Rolah McCabe versus British American Tobacco Australasia (BATA). In...

Impact of tobacco tax reforms on tobacco prices and tobacco use in Australia (2003)

Scollo, Michelle, Younie, Sandra, Wakefield, Melanie, Freeman, J., Icasiano, F.

OBJECTIVE: To document the impact of changes to tobacco taxes on the range and price of tobacco sold during the period when the National Tobacco Campaign (NTC) was run. DATA SOURCES: Information...

Adaptation to mandated restrictions on smoking in dining areas : results of an Internet survey (2003)

Letcher, Tessa, Cameron, Melissa, Trotter, Lisa, Inglis, Graeme, Potter, Rebecca, Lal, Anta, ...

Objective : The study aimed to measure changes in dining behaviour associated with the introduction of smoking restrictions on July 1, 2001, to describe strategies adopted by smokers and non-smokers...

The effect of a smoke-free law on restaurant business in South Australia (2002)

Wakefield, Melanie, Siahpush, Mohammad, Scollo, Michelle, Lal, Anita, Hyland, Andrew, McCaul, Kieran, ...

Background: Despite evidence to the contrary from overseas research, the introduction of smoke-free legislation in South Australia (SA), which required all restaurants to go smoke-free in January...

Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers (2001)

Wakefield, Melanie, Ruel, Erin E., Chaloupka, Frank J., Slater, Sandy J., Kaufman, Nancy J.

Objectives - To determine the relationship between brand-specific advertising and promotions in convenience stores for Marlboro and Camel cigarettes and choice of usual brand among school...

Evaluation of a smoking cessation intervention for pregnant women and their partners attending a public hospital antenatal clinic (1994)

Wakefield, Melanie.

Includes examples of information booklets as appendices Includes bibliographical references: p. 232-251

Youth Smoking Uptake Progress: Price and Public Policy Effects

Hana Ross, Frank J. Chaloupka, Melanie Wakefield

The differential effects of cigarette prices, smoking restrictions, and youth access laws on five stages of smoking uptake among U.S. high school students is examined. The results of the generalized...

State Tobacco Control Spending and Youth Smoking

Tauras, John A., Chaloupka, Frank J., Farrelly, Matthew C., Giovino, Gary A., Wakefield, Melanie, Johnston, Lloyd D., ...

Objective. We examined the relationship between state-level tobacco control expenditures and youth smoking prevalence and cigarette consumption.

The Effect of Nicotine Replacement Therapy Advertising on Youth Smoking

Henry Saffer, Melanie Wakefield, Yvonne Terry-McElrath

This paper examines the effect of nicotine replacement therapy (NRT) advertising on youth smoking. NRT advertising could decrease smoking by informing smokers that the product can make quitting...

Youth Smoking Uptake Progress: Price and Public Policy Effects

Hana Ross, Frank J. Chaloupka, Melanie Wakefield

The differential effects of cigarette prices, smoking restrictions, and youth access laws on five stages of smoking uptake among U.S. high school students is examined. The results of the generalized...

News on tobacco and public attitudes toward smokefree air policies in the United States

Smith, Katherine Clegg, Siebel, Catherine, Pham, Luu, Cho, Juhee, Singer, Rachel Friedman, Chaloupka, Frank Joseph, ...

Objectives Smoking bans are a central component of comprehensive tobacco control programs, and an increasing number of states and localities have adopted them. Public support is critical as efforts...