A Model of Knowledge Sharing and Network Formation among Advertising Agencies (2005)
The advertising agency business is well known for its highly customized and unorthodox products and production processes, low overhead costs, high turnover, and the importance of knowledge...
Quality Sorting and Networking: Evidence from the Advertising Agency Industry
This paper provides a model of knowledge sharing and networking among single unit advertising agencies and investigates the implications of this model in the presence of heterogeneity in agencies’...
J. Vernon Henderson, Mohammad Arzaghi
This paper examines the effect on productivity of having more near advertising agency neighbors and hence better opportunities for meetings and exchange within Manhattan. We will show that there is...
Economic Factors Underlying the Unbundling of Advertising Agency Services
Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, Alvin J. Silk
This paper addresses a longstanding puzzle involving the unbundling of services that has occurred over more than two decades in the U.S. advertising agency industry: How can the shift from the...
MOHAMMAD ARZAGHI, J. VERNON HENDERSON
This paper studies the advertising agency industry in Manhattan to infer networking benefits among agencies in close spatial proximity. We use economic census data that allow us to distinguish...
Economic Factors Underlying the Unbundling of Advertising Agency Services
Mohammad Arzaghi, Ernst Berndt, James Davis, Alvin Silk
This paper addresses a longstanding puzzle involving the unbundling of services that has occurred over more than two decades in the U.S. advertising agency industry: How can the shift from the...