Oliver Gassmann

The past and the future of international entrepreneurship: A review and suggestions for developing the field (2009)

Marcus Matthias Keupp, Oliver Gassmann

In this paper we analyse the field of international entrepreneurship (IE) which is in desperate need of further theory development. We start out with a comprehensive review of 183 articles on IE...

Safeguarding intellectual property rights in emerging economies: The case of de-facto protection strategies in China (2009)

Marcus Matthias Keupp, Angela Beckenbauer, Oliver Gassmann

Many emerging economies are characterised by a weak appropriability system and the absence of a strong legal system that effectively punishes imitators. In such environments, foreign firms'...

The "silver" market: Myth or reality? (2009)

Oliver Gassmann, Marcus Matthias Keupp

The European Union is currently facing many challenges related to the current demographic developments which imply both increasing life expectancy as well as low birth rates. These demographic...

Please steal this book: How managers protect IP in China by using de facto strategies (2009)

Marcus Matthias Keupp, Oliver Gassmann

Foreign firms that have to protect intellectual property rights (IPR) in emerging economies are under great pressure, as the enforcement of IPR in such economies is often weak or non-extant. Firms...

Massnahmen gegen Produktpiraterie am Beispiel Chinas (2008)

Oliver Gassmann, Angela Beckenbauer, Martin A. Bader

Produktpiraterie hat mittlerweile ein drastisches Ausmass erreicht. Um Risiken und Schäden einzudämmen, müssen rechtliche Schutzmassnahmen entgegengesetzt und mit faktischen ergänzt werden.

Integration instead of separation. A multi-level analysis of how firms achieve ambidexterity (2008)

Marcus Matthias Keupp, Marco Zeschky, Oliver Gassmann

In this study we engage in multiple-level inductive research to identify how exploration and exploitation can be simultaneously pursued within one and the same organisational unit in a balanced way...

Opening Up the Solution Space: The Role of Analogical Thinking for Breakthrough Product Innovation (2008)

Oliver Gassmann, Marco Zeschky

The purpose of this paper is to investigate the approach of analogical thinking for product innovation. We collected data of projects from four engineering firms where analogical thinking was...

Why don't you use it: An attention-based view on the paradoxical non-recognition of foreign R&D subsidiaries (2008)

Marcus Matthias Keupp, Oliver Gassmann

In this paper we examine why multinational companies (MNCs) do not recognise foreign R&D subsidiaries, despite the fact that these subsidiaries are wholly-owned and have valuable knowledge and...

Defensive initiatives and the power of the periphery (2008)

Marcus Matthias Keupp, Oliver Gassmann

In this paper we critically question the assumption that corporate entrepreneurship from sub-sidiaries always beneficial to both the subsidiary and the global firm. We inductively explore a...

Determinants of initiative survival in multinational companies (2008)

Marcus Matthias Keupp, Oliver Gassmann

This paper examines why subsidiary initiatives differ with respect to their probability of survival and identifies initiative-related factors which cause this difference. We thus intends to answer...

Praxiswissen Innovationsmanagement – Von der Idee zum Markterfolg (2008)

Oliver Gassmann, Philipp Sutter

Innovative Unternehmen wachsen überproportional und sind profitabler als ihre Wettbewerber. Zudem sind innovative Unternehmen Wiederholungstäter: Apple zum Beispiel zeigt, dass es regelmässig sich...

One Valuation fits all? Wie Europas innovativste Unternehmen Technologien und Patente bewerten (2008)

Oliver Gassmann, Martin A. Bader, Angela Beckenbauer, Jutta Menninger, Ekaterina Lohwasser, Thomas König

Eine vom Institut für Technologiemanagement der Universität St.Gallen und dessen Innovations- und Intellectual Property Management Spin-off BGW im Auftrag von PricewaterhouseCoopers durchgeführte...

One Valuation fits all? How Europe's most innovative companies valuate technologies and patents (2008)

Oliver Gassmann, Martin A. Bader, Angela Beckenbauer, Jutta Menninger, Ekaterina Lohwasser, Thomas König

Innovations and patents make important contributions towards corporate success. A survey on the top 500 patent applicants of the European Patent Office on behalf of PricewaterhouseCoopers conducted...

The Internationalisation of R&D in Swiss and German Born Globals: Survey and Case Study Evidence (2007)

Oliver Gassmann, Marcus Matthias Keupp

While IE literature neglects international innovative activities of born globals (BGs), literature on international innovation management focusses on large firms only. We investigate into this gap,...

Wie Schweizer KMU erfolgreich ins Ausland expandieren (2007)

Marcus Matthias Keupp, Oliver Gassmann

Seit einiger Zeit untersucht die wissenschaftliche Literatur ein Phänomen, das vorher für unmöglich gehalten wurde: KMU können ihre Geschäftsaktivitäten, trotz oft geringer Ausstattung an...

Subsidiary anti-nitiatives: Why do foreign subsidiaries decide to not leverage expertise to the firm? (2007)

Marcus Matthias Keupp, Oliver Gassmann

Research on subsidiary initiatives has focussed a lot on the positive aspects of such initiatives for both the subsidiary and the global firm. In this paper we question the underlying assump-tion of...

Protection without patents: How firms in China earn rents from innovation by 'factual' protection (2007)

Marcus Matthias Keupp, Oliver Gassmann

In this contribution we analyse how the managers of foreign firms in China craft strategies to protect their intellectual property rights (IPR). We show that a 'mo-dernist' perspective would predict...

Dem Zufall auf die Sprünge helfen (2007)

Oliver Gassmann, Marco Zeschky

Radikale Innovationen verhelfen zu Wettbewerbsvorteilen und können Branchengrenzen sprengen, wie die Beispiele NetJets, Hiltis Laserdistanzmessgerät, Starbucks oder Ryan Air zeigen. Eine...

Innovationen schützen - eine Frage der richtigen Strategie (2007)

Oliver Gassmann, Martin A. Bader

Wenn Patentportfolios richtig gemanagt werden, steigt die Rendite von Innovationen. Eine Patentanmeldung allein macht aber nicht immer Sinn. Innovationen müssen gemäss einer definierten...

Intellectual Property Management in Inter-firm R&D Collaborations (2006)

Oliver Gassmann, Martin A. Bader

The paper outlines the increasing importance that intellectual property has gained in inter-firm R&D collaborations. Our research is based on an eight months duration benchmarking study with five...

When Innovation Controlling is Counterproductive: Releasing Firms’ Dynamic Capabilities. (2006)

Ellen Enkel, Javier Perez-freije, Oliver Gassmann

Together, innovation’s complexity, the growing importance of effective and efficient innovation activities for company success, and the increased pressure on R&D to be accountable regarding its...

Management von Innovationen: Hase gegen Igel? (2006)

Ellen Enkel, Oliver Gassmann

Während große Unternehmen bereits vermehrt auf die Integration externer Wissensträger und die gemeinsame Entwicklung von Innovationen setzen, scheuen sich KMUs noch, die hierin liegenden...

Die Schweiz im Wettbewerb der Wissensgesellschaft. Zusammenfassung (2006)

Oliver Gassmann, Javier Perez-freije, Ellen Enkel

Der Wandel zur Wissensgesellschaft impliziert, dass das heutigen Wertschöpfungssystem der Industriegesellschaft, welches im Kern auf der Produktion materieller Güter beruht, abgelöst wird durch...

Die Schweiz im Wettbewerb der Wissensgesellschaft. Bericht (2006)

Oliver Gassmann, Javier Perez-freije, Ellen Enkel

Die vorliegende Studie wurde durch das Institut für Technologiemanagement (ITEM) der Universität St. Gallen unter der Leitung von Prof. Dr. Oliver Gassmann im Auftrag der economiesuisse erstellt....

Extreme Customer Innovation in the Front End: Learning from a New Software Paradigm (2006)

Oliver Gassmann, Patricia Sandmeier, Christoph Wecht

The front-end phase of the innovation process constitutes up to two-thirds of the total cost of new product development (NPD). In response to the new open innovation paradigm, new ways to integrate...

Minimizing the Market Risks through Customer Integration in NPD. Learnings from a bad practice (2005)

Ellen Enkel, Javier Perez-freije, Oliver Gassmann

Customer integration into the innovation process is about to become a best practice. The lead user approach has proven to be especially valuable when reducing discontinuous innovation’s market risk....

A Strategic View on Early Customer Integration into the Innovation Process (2005)

Oliver Gassmann, Christoph Wecht, Patricia Sandmeier

This study shows that besides the Lead User approach there are other relevant modes of customer integration into the innovation front-end. From a strategic perspective, manufacturers’ goals and...

Early Customer Integration ECI – New Trends and Developments beyond the Lead User Approach (2005)

Oliver Gassmann, Christoph Wecht, Patricia Sandmeier

In the current diverse and dynamic business environment, customer contributions can improve the effectiveness of product innovation activities. Consequently, companies engage in numerous initiatives...

Customer Integration into the Front-End of New Product Development: Strategic Learning’s from Extreme Programming (2005)

Oliver Gassmann, Patricia Sandmeier, Christoph Wecht

The contribution of this paper concentrates on new insights and concepts for the strategic exploitation of customer knowledge in the innovation front-end of industrial NPD projects. Therefore the...

Corporate Incubators: Industrial R&D and What Universities can Learn from them

Barbara Becker, Oliver Gassmann

The explosive growth of incubation has seen a concurrent and significant increase in research on and knowledge of the incubation phenomenon. However, instead of comprehensively differentiating...

TOWARDS A RESOURCE-BASED VIEW OF CORPORATE INCUBATORS

OLIVER GASSMANN, BARBARA BECKER

Corporate incubators for technology development are a recent phenomenon whose functioning and implications are not yet well understood. The resource-based view can offer an explanatory model on how...