Why bad ideas are a good idea (2008)
Alan Dix, Tom Ormerod, Michael Twidale, Corina Sas, Paula Alex, ...
What would happen if we wrote an Abstract that was the exact opposite of what the paper described? This is a bad idea, but it makes us think more carefully than usual about properties of Abstracts....
Why bad ideas are a good idea (2008)
Alan Dix, Tom Ormerod, Michael Twidale, Corina Sas, Paula Alex, ...
What would happen if we wrote an Abstract that was the exact opposite of what the paper described? This is a bad idea, but it makes us think more carefully than usual about properties of Abstracts....
Roundtable on Teaching about Advertising: Thoughts and Experiences (2003)
Scott, Linda M., Alex, Paula., O'Barr, William M., ...
Advertising & Society Review - Volume 3, Issue 3/4, 2003