The role of fear in home-biased decision making: first insights from neuroeconomics (2006)
Kenning, Peter, Mohr, Peter, Erk, Susanne, Walter, Henrik, Plassmann, Hilke
We used functional magnetic resonance imaging (“fMRI”) to investigate the neural mechanisms underlying home–biased, financial decision-making. Twenty-eight subjects were instructed to make...
Münster (Westfalen), Universität, Thesis (doctoral), 2001.
Neural correlates of the affect heuristic during brand choice
Hilke Plassmann, Peter Kenning, Michael Deppe, Harald Kugel, Wolfram Schwindt
In this working paper it is investigated how affect and cognition interact in consumer decision making. The research framework is multidisciplinary by applying a neuroscientific method to answer the...
Dr. Peter Kenning, Hilke Plassmann
Over the last two years a research field has developed under the banner of 'neuroeconomics' in which recent neuroscientific methods are deploid to analyze economically relevant processes. This paper...
Knowledge Management in Knowledge Intensive Service Networks: A Strategic Management Perspective
Günther Blaich, Heiner Evanschitzky, Peter Kenning, Dieter Ahlert
Knowledge is the key to gaining and sustaining competitive advantage. Driven by a change in consumer needs towards “comprehensive service solutions”, more and more services are offered through...
The role of fear in home-biased decision making: first insights from neuroeconomics
Kenning, Peter, Mohr, Peter, Erk, Susanne, Walter, Henrik, Plassmann, Hilke
We used functional magnetic resonance imaging (“fMRI”) to investigate the neural mechanisms underlying home–biased, financial decision-making. Twenty-eight subjects were instructed to make...