R. Pieters

A theory of regret regulation 1.0 (2007)

Anticipated identification costs: Improving assortment evaluation by diagnostic atrtributes (2007)

Herpen, E. Van, Pieters, R.

"Never eat in that restaurant, I did!" Exploring why people engage in negative word-of-mouth communication (2007)

Informativeness of eye movements for visual marketing: Six cornerstones (2007)

A review of eye-tracking research in marketing (2007)

A theory of regret regulation 1.1 (2007)

Pieters, R., Zeelenberg, M.

Goal control of attention to advertising: The Yarbus implication (2007)

Dynamics of multiple goal pursuit (2007)

Louro, M.J.S., Pieters, R., Zeelenberg, M.

Optimal feature advertising under competitive clutter (2007)

Pieters, R., Wedel, M., Zhang, J.

Pretesting advertising: Before the rubber hits the road (2007)

Introduction to visual marketing (2007)

Visual Marketing: From Attention to Action (2007)

Over het belang van vormen in de waarneming van merken (2007)

Horen, F. Van, Stapel, D.A., Pieters, R.

Emotion, motivation and decision making: A feeling is for doing approach (2007)

Zeelenberg, M., Nelissen, R.M.A., Pieters, R.

Opwerken en neerhalen: De ervaring van benijden en afgunst (2007)

Ven, N. Van De, Zeelenberg, M., Pieters, R.

Duplication and rearrangement of the MYB oncogene in T-cellacute lymphoblastic leukemia (2007)

LAHORTIGA, I, Cauwelier, Barbara, DEKEERSMAECKER, K, VAN VLIEBERGHE, P, GRAUX, C, LAMBERT, F, ...

Feeling is for doing: A pragmatic approach to the study of emotions in economic behavior (2006)

Looking backward with an eye on the future: Propositions toward a theory of regret regulation (2006)

Het sociaal delen van specifieke emoties. Wat zeggen ze, wat willen we horen, en wat krijgen we te horen? (2006)

Biased memory for prior decision making: Evidence from a longitudinal field study (2006)

Pieters, R., Baumgartner, H., Bagozzi, R.P.

Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing (2006)

Poncin, I., Pieters, R., Ambaye, M.

New empirical generalizations on the determinants of price elasticity (2005)

Bijmolt, T.H.A., Heerde, H.J. Van, Pieters, R.

Spijt als haren op mijn hoofd: Over het vermijden van spijt bij het nemen van beslissingen (2005)

Zeelenberg, M., Dijk, E. Van, Pieters, R.

On bad decisions and deciding badly: When intention-behavior inconsistency is regrettable (2005)

Pieters, R., Zeelenberg, Marcel

Why talk about it: Goals for Word-of-Mouth communication (2005)

Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions (2005)

Louro, M.J.S., Pieters, R., Zeelenberg, M.

The use of in vitro systems for evaluating immunotoxicity: The report and recommendations of an ECVAM Workshop (2005)

Gennari, A., Ban, M., Braun, A., Casati, S., Corsini, E., Dastych, J., ...

This is the report of a workshop organised by the European Centre for the Validation of Alternative Methods (ECVAM). ECVAM's main goal, as defined in 1993 by its Scientific Advisory Committee, is to...

How product scarcity impacts on choice: Snob and bandwagon effects (2005)

Herpen, E. Van, Pieters, R., Zeelenberg, M.

The effect of the food matrix on in vivo immune responses to purified peanut allergens (2005)

Van Wijk, F, Nierkens, S, Hassing, I, Feijen, M, Koppelman, S J, ...

There is little knowledge on the factors that determine the allergenicity of food proteins. One of the aspects that remains to be elucidated is the effect of the food matrix on immune responses to...

The Effect of the Food Matrix on In Vivo Immune Responses to Purified Peanut Allergens (2005)

Van Wijk, F., Nierkens, S., Hassing, I., Feijen, M., Koppelman, S. J., ...

There is little knowledge about the factors that determine the allergenicity of food proteins. One aspect that remains to be elucidated is the effect of the food matrix on immune responses to food...

Attention capture and transfer in advertising: Brand, pictorial and text size effects (2004)

Consequences of regret aversion in real life: The case of the Dutch postcode lottery (2004)

Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services (2004)

The kinetics of the homogeneous benzylation of potato starch in aqueous solutions (2003)

Graaf, R.A. De, Pieters, R.

The reaction rates in the base-catalysed benzylation of gelatinized aqueous starch (4 wt%), by benzylchloride, were investigated in a semibatch reactor at temperatures ranging from 50 to 80 °C. The...

Global and local visual attention: Evidence from a Bayesian hidden Markov model (2003)

Liechty, J., Pieters, R., Wedel, M.

Evidence for covert attention switching from eye-movements: Reply to commentaries on Liechty et. al. 2003 (2003)

Wedel, M., Pieters, R., Liechty, J.

Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value (2003)

Woltman-Elpers, J., Wedel, M., Pieters, R.

Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services (2003)

Bougie, J.R.G., Pieters, R., Zeelenberg, M.

The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time (2003)

Baumgartner, H., Pieters, R.

"Had ik nu maar wel meegedaan" Geanticipeerde spijt en de postcodeloterij (2003)

Incidence, medical resource utilisation and costs of hyperuricemia and tumour lysis syndrome in patients with acute leukaemia and non-Hodgkin's lymphoma in four European countries (2003)

Annemans, Lieven, MOEREMANS, K, LAMOTTE, M, CONDE, JG, MYINT, H, ...

Pan-European multicentre economic evaluation of recombinant urate oxidase (rasburicase) in prevention and treatment of hyperuricaemia and tumour lysis syndrome in haematological cancer patients (2003)

Annemans, Lieven, MOEREMANS, K, LAMOTTE, M, CONDE, JG, BERG, H, MYINT, H, ...

The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis (2002)

Woltman-Elpers, J., Wedel, M., Pieters, R.

The influence of expertise on preference for assortment variety: When less variety is better (2002)

Recent developments in visual attention research (2002)

Who talks to whom? Intra- and interdisciplinary communication of economics journals (2002)

Pieters, R., Baumgartner, H.

Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory (2002)

Pieters, R., Warlop, L., Wedel, M.

The dynamics of value segments: Modeling framework and empirical illustration (2002)

Brangule-Vlagsma, K., Pieters, R., Wedel, M.

Value segmentation for the environment: Implications for public policy from experiences in marketing (2002)

Eimers, M.Y., Pieters, R.

The variety of an assortment: An extension to the attribute-based approach (2002)

The Inaction Effect in the Psychology of Regret (2002)

Zeelenberg, M., Dijk, E. Van, Bos, K. Van Den, Pieters, R.

Tumor-specific down-regulation of the tumor necrosis factor-related apoptosis-inducing ligand decoy receptors DcR1 and DcR2 is associated with dense promoter hypermethylation (2002)

Noesel, M.M. Van, Salomons, G.S., Voûte, P.A., Pieters, R., Baylin, S.B., ...

Van de regen in de drop, mannelijke incontinentie. (2002)

Everaert, Karel, PIETERS, R

Aanpak van urineverlies bij de vrouw: een wandeling op het scherp van de snede. (2002)

Everaert, Karel, PIETERS, R

Preventie van incontinentie, preventie bij incontinentie. (2002)

PIETERS, R, Everaert, Karel

De incontinente bejaarde: therapeutische mogelijkheden. (2002)

PIETERS, R, Everaert, Karel, STOCKMAN, S

La fixation des yeux sur les publicités et la mémorisation des marques: Un modèle et ses résultats (2001)

A means-end conceptualization of goal-directed behavior (2001)

Pieters, R., Allen, D., Baumgartner, H.

Back to the future; Rethinking the theory on consumer expectations (2001)

Meta-analysis in marketing when studies contain multiple measurements (2001)

Bijmolt, T.H.A., Pieters, R.

What we do when decisions go awry: Behavioral consequences of experienced regret (2001)

Zeelenberg, M., Inman, J.J., Pieters, R.

Materialen voor opvang van urinaire incontinentie, een handleiding voor de praktijk. (2001)

PIETERS, R, Everaert, Karel, Verbaeys, Antony

The influence of marketing journals : a citation analysis of the discipline and its sub-areas (2000)

Baumgartner, H., Pieters, R.

An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline. We report a citation analysis of 49 marketing and...

Assortment variety : attribute - versus product based (2000)

Herpen, E. Van, Pieters, R.

Retailers need to decide on the content and structure of their product assortments, and thereby on the degree of variety that they offer to their customers. This paper compares measures of assortment...

Het oog wil originaliteit (2000)

The information content of magazine advertising in market and transition economies (2000)

Pieters, R., Fidrmucova, J., Roosenboom, P.G.J.

The role of emotions in goal-directed behavior (2000)

Bagozzi, R.P., Baumgartner, H., Pieters, R., Zeelenberg, M.

Eye fixations on advertisements and memory for brands: A model and findings (2000)

The effect of usage situation and expertise on service quality norms (1999)

Servicecommunicatie en serviceconsumptie (1999)

Pieters, R., Roest, H.C.A., Koelemeijer, K.

Continu verantwoordelijk voor klantwaarde: De veranderende functie van dienstenmarketing (1999)

Reclamegeheugen en merkattitude: Een meta-analyse (1999)

Pieters, R., Bijmolt, T.H.A., Gruijters, H.

Management van aandacht voor merken (1999)

Leeflang, P., Pieters, R.

Influence in the evolving citation network of the Journal of Consumer Research (1999)

Phillips, D.M., Baumgartner, H., Pieters, R.

Using means-end structures for benefit segmentation: An application to services (1999)

Botschen, G., Thelen, E., Pieters, R.

Visual attention to repeated print advertising: A test of scanpath theory (1999)

Pieters, R., Rosbergen, E., Wedel, M.

Consumer evaluation of money as a gift: A two-utility model and an empirical test (1999)

Pieters, R., Robben, H.S.J.

Visual attention during brand choice: The impact of time pressure and task motivation (1999)

On service delivery that might have been: Behavioral responses to disappointment and regret (1999)

The information content of magazine advertising in market and transition economies in Europe (1999)

Pieters, R., Fidrmucova, J., Roosenboom, P.G.J.

The evaluation of consumers' product assortments (1999)

Importance and similarity in the evolving citation network of the International Journal of Research in Marketing (1999)

Pieters, R., Baumgartner, H., Vermunt, J., Bijmolt, T.H.A.

Introduction to the Special issue on service marketing and management: European contributions (1999)

Pieters, R., Botschen, G.

Do P-Glycoprotein and major vault protein (MVP/LRP) expression correlate with in vitro daunorubicin resistance in acute myeloid leukemia? (1999)

Broxterman, H.J., Sonneveld, P., Pieters, R., Lankelma, J., Eekman, C.A., Schoester, M., ...

Review of the book Advances in Services Marketing and Management, Vol. 6, , 1999 (1999)

Natural hybrids of Phytophthora nicotianae and Phytophthora cactorum demonstrated by Isozyme Analysis and Random Amplified Polymorphic DNA (1998)

Veenbaas-Rijks, W.J., Ilieva, E., Bonants, P.J.M., Pieters, R.

Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing (1998)

Pieters, R., Baumgartner, H., Vermunt, J.

The citation network of the International Journal of Research in Marketing (IJRM) is examined from 1981 to 1995. We propose a model that contains log-linear and log-multiplicative terms to estimate...

Visual attention during brand choice : the impact of time pressure and task motivation (1998)

Consumers' product assortments: Content, antecedents and consequences (1998)

Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by accelerating the visual scanning sequence, by filtering information and by changing their...

Visuele aandacht voor print reclame: Een tweetal experimenten (1998)

Rosbergen, E., Wedel, M., Pieters, R.

Waardesegmentatie voor milieuvriendelijk consumentengedrag (1998)

Eimers, M.Y., Pieters, R.

Critical services dimensions: An empirical investigation accross six industries (1998)

Wels, M.E.T., Pieters, R.

Goal-directed emotions (1998)

Bagozzi, R.P., Baumgartner, H., Pieters, R.

Consumers' attributions of proenvironmental behavior, motivation and ability to self and others (1998)

Pieters, R., Bijmolt, T.H.A., Raaij, W.F. Van, Kruijf, M. De

Customer desire expectations about service employees: An analysis of hierarchical relations (1998)

Pieters, R., Botschen, G., Thelen, E.

Judgements of brand similarity (1998)

Bijmolt, T.H.A., Wedel, M., Pieters, R., DeSarbo, W.S.

Oog voor reclame (1998)

Een beetje Invite en heel veel Marieke (1998)

Ex vivo activity of methotrexate versus novel antifolate inhibitors of dihydrofolate reductase and thymidylate synthase against childhood leukemia blast cells (1998)

Mauritz, R., Bekkenk, M., Rots, M.G., Pieters, R., Mini, E., Veerman, A.J.P., ...

The environmental commitment of consumer organizations in Denmark, The United Kingdom, The Netherlands and Belgium. (1997)

Grunert-Beckmann, S.C., Gronhoj, A., Pieters, R.

Creativiteit versus effectiviteit (1997)

Pieters, R., Leeflang, P.

Meten is weten (1997)

Communicatie houdt iets magisch (1997)

Leeflang, P., Pieters, R.

Using means-end structures for benefit segmentation in a service industry (1997)

Botschen, G., Thelen, E., Pieters, R.

Visual attention to advertising: A segment-level analysis (1997)

Rosbergen, E., Pieters, R., Wedel, M.

The effect of time pressure and task motivation on visual attention to brands (1997)

Pieters, R., Warlop, L., Hartog, M.

The environmental commitment of consumer organization in Denmark, the United Kingdom, The Netherlands and Belgium (1997)

Grunert-Beckmann, S., Gronhoj, A., Pieters, R., Dam, E.

The nomological net of perceived service quality (1997)

Satisfaction with amusement parks (1997)

Roest, H.C.A., Pieters, R., Koelemeijer, K.

Consumer memory for television advertising: A field study of duration, serial position and competition effects (1997)

Pieters, R., Bijmolt, T.H.A.

Industrialization of services and the management of quality perceptions and purchase intention (1997)

Roest, H.C.A., Bijmolt, T.H.A., Pieters, R.

Product evaluation as a function of consumer type and usage situation (1996)

Eimers, M.Y., Pieters, R., Verhallen, T.M.M.

Involvement competition and memory for advertising: A signal detection approach (1996)

Veenma, K.S., Pieters, R., Bijmolt, T.H.A.

Identifikation von Kunedrerwartungen an die Dienstleistungsqualitat - Evaluierung attributorienteerter Methoden (1996)

Botschen, G., Botschen, M., Thelen, E., Pieters, R.

Ad-Evoked Feelings: Structure and Impact on Aad and Recall (1996)

Pieters, R., Klerk-Warmerdam, M. De

Visual attention to advertising: The impact of motivation and repetition (1996)

Pieters, R., Rosbergen, E., Hartog, M.

De Consument in Controle (1996)

The Effect of Strategic Alliances on the Performance of Small Retailers (1996)

Leunissen, P.J.J., Pieters, R., Reijnders, W.J.M.

On the practical significance of hindsight bias: The case of the expectancy-disconfirmation model of consumer satisfaction (1995)

Pieters, R., Baumgartner, H.

Intention-Behaviour consistency: Effects of consideration set size, involvement and need for cognition (1995)

Pieters, R., Verplanken, B.

Assimilation processes in service satisfaction formation (1995)

Pieters, R., Koelemeyer, K., Roest, H.

A means-end chain approach to consumers' goal structures (1995)

Pieters, R., Baumgartner, H., Allen, D.

Product evaluation as a function of consumer type and usage situation (1994)

Eimers, Y.M., Pieters, R., Verhallen, T.M.M.

The consumer-environment interaction (1994)

Everett, P., Pieters, R., Titus, Ph.

De veelzijdige consument: Elke doelgroep een eigen benadering (1993)

Pieters, R., Regtvoort, F.

Merkidentiteit en merkstrategie (1993)

Antecedenten van intentie-gedragsconsistentie: betrokkenheid, neiging tot nadenken en de grootte van de overwegingsset (1993)

Verplanken, B., Pieters, R.

A control view on the behavior of consumers: Turning the triangle (1993)

The attitude toward advertising of advertising practitioners, homemakers and students in The Netherlands and Belgium (1993)

Pieters, R., Baumgartner, H.

Hindsight bias in the context of a consumption experience (1993)

Pieters, R., Zwick, R.

Consumers and their garbage: A framework and some experiences from The Netherlands with garbage separation programs (1993)

A control view on the behaviour of consumers: Turning the triangle (1993)

De gouden tijden voor motivatie breken aan (1993)

Verhallen, T.M.M., Pieters, R.

Receiving a gift; Evaluating who gives what when (1992)

Pieters, R., Robben, H.

Differentiation dependent expression of P-glycoprotein in the normal and neoplastic human kidney (1991)

Kalken, C.K. Van, Valk, P. Van Der, Hadisaputro, M.M.N., Pieters, R., Broxterman, H.J., Kuiper, C.M., ...

Do inhibitors of IMP dehydrogenase have a future in cancer chemotherapy? (1991)

Geijssen, G.J., Pieters, R., Veerman, A.J.P., Pinedo, H.M., Peters, G.J.

Changing our mind about behavior (1991)

Pieters, R., Verplanken, B.

Changing garbage disposal patterns of consumers: Motivation, ability, and performance (1991)

Original article: Differentiation dependent expression of P-glycoprotein in the normal and neoplastic human kidney (1991)

Van Kalken, C. K., Van Valk, P. Der, Hadisaputro, M. M. N., Pieters, R., Broxterman, H. J., Kuiper, C. M., ...

Adult renal cell carcinoma (RCC) is clinically resistant to chemotherapy. However, in nephroblastoma (NBL) chemotherapy has increased survival dramatically. We studied the P-glycoprotein (P-gp)...

Deelname van consumenten aan huisvuilscheiding: De relaties tussen attitudes en gedrag (1990)

Psychologische determinanten van consumentengedrag (1990)

A note on cost conceptions in Economic Psychology (1989)

A note on cost in economic psychology (1989)

Attitudes and behavior in a source-separation program: A garbology approach (1989)

Milieubewust consumentengedrag: mogelijkheden en onmogelijkheden (1988)

Raaij, W.F. Van, Pieters, R.

The role of affect in economic behavior (1988)

Pieters, R., Raaij, W.F. Van

The joy of thinking about nuclear energy: Individual differences in search and desire for external information and in beliefs-attitude-intention consistency (1988)

Pieters, R., Verplanken, B.

Attitude-behavior relationships (1988)

Pieters , R.

Individual differences in reverse hindsight bias: I never thought something like Chernobyl would happen. Did I? (1988)

Verplanken, B., Pieters, R.

Functions and management of affect: Applications to economic behavior (1988)

Pieters, R., Raaij, F. Van

Perceived costs and benefits of buying and using a subsidized compost container (1987)

Participation in source separation projects : design characteristics and perceived costs and benefits (1986)

Milieuvriendelijke aankoopgedrag door consumenten (1986)

Perceived costs and benefits of buying and using a subsidized compost container (1986)

Deelname aan huisvuilscheidingproeven : Gedragsintenties en waargenomen kosten en baten (1985)

Huisvuilscheidingsproeven in Nederland (1985)

Attitude theory and behavioral costs (1984)

Verhallen, T.M.M., Pieters, R.

Rheumatoid arthritis associated with bronchiolitis obliterans and immunoblastic sarcoma (1982)

Pieters, R, Martens, J, Dequeker, Jan; U0010267

A case is reported of a 72 year old man suffering from classical seropositive RA for 10 years. Two months before admission he experienced general illness, fever and itching. Lymph nodes enlargement...

Presence in Marocco of brown rust, Puccinia hordei, with a wide range of virulence to barley (1981)

Parlevliet, J.E., Pieters, R.

The effect of plasma exchange on synovitis in rheumatoid arthritis (1981)

Dequeker, Jan; U0010267, Naesens, M, Martens, J, Pieters, R

Eight patients with a severe exacerbation of rheumatoid arthritis were treated by twice weekly plasma-exchange for 3 weeks in order to evaluate the effect of plasma-exchange on synovitis. During the...

Arteritis associated with hyperviscosity-like syndrome in rheumatoid arthritis, treated by intermittent plasma-exchange for 2.5 years (1981)

Walravens, M, Pieters, R

A case is reported of a hyperviscosity-like syndrome in a 53-year-old male suffering from rheumatoid arthritis. The clinical presentation was an acute abdomen, peripheral neuritis, otovestibular...

ARTERITIS ASSOCIATED WITH HYPER VISCOSITY-LIKE SYNDROME IN RHEUMATOID ARTHRITIS, TREATED BY INTERMITTENT PLASMA-EXCHANGE FOR 2.5 YEARS (1981)

DEQUEKER, J., WALRAVENS, M., LEYS, A., PIETERS, R.

A case is reported of a hyperviscosity-like syndrome in a 53-year-old male suffering from rheumatoid arthritis. The clinical presentation was an acute abdomen, peripheral neuritis, otovestibular...

Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing

Pieters, R., Baumgartner, H., Vermunt, J.

The citation network of the International Journal of Research in Marketing (IJRM) is examined from 1981 to 1995. We propose a model that contains log-linear and log-multiplicative terms to estimate...

Visual attention during brand choice : the impact of time pressure and task motivation