Replication Research in Marketing Revisited: A Note on a Disturbing Trend (2007)
Evanschitzky, Heiner, Baumgarth, Carsten, Hubbard, Raymond, Armstrong, J. Scott
Over the past decade, researchers have expressed concerns over what seemed to be a paucity of replications. In line with this, editorial policies of some leading marketing journals have been modified...
"Why we don't really know what statistical significance means: Implications for educators" (2006)
Hubbard, Raymond, Armstrong, J. Scott
Raymond Hubbard is the Thomas M. Sheehan Distinguished Professor of Marketing in the College of Business and Public Administration at Drake University. He can be contacted at:...
Why We Don't Really Know What "Statistical Significance" Means: A Major Educational Failure (2006)
Hubbard, Raymond, Armstrong, J. Scott
The Neyman-Pearson theory of hypothesis testing, with the Type I error rate, α, as the significance level, is widely regarded as statistical testing orthodoxy. Fisher's model of significance...
Raymond Hubbard, M. J. Bayarri, Raymond Hubbard, Thomas F. Sheehan, Distinguished Professor Marketing
P-values are not Error Probabilities Confusion surrounding the reporting and interpretation of results of classical statistical tests is widespread among applied researchers. The confusion stems from...
Raymond Hubbard is the Thomas M. Sheehan Distinguished Professor of Marketing in the College of Business and Public Administration at Drake University. He can be contacted at:...
Peer Review for Journals: Evidence on Quality Control, Fairness, and Innovation (1997)
Scott Armstrong The, J. Scott Armstrong, Fred Collopy, Willam M. Epstein, Richard H. Franke, Raymond Hubbard, ...
I reviewed the published empirical evidence concerning journal peer review, which consisted of 68 papers, all but three published since 1975. Peer review improves quality, but its use to screen...
Replications and Extensions in Marketing: Rarely Published but Quite Contrary (1994)
Hubbard, Raymond, Armstrong, J. Scott
Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal...
Replications and Extensions in Marketing – Rarely Published But Quite Contrary (1994)
Hubbard, Raymond, Armstrong, J. Scott
Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal...
Replications and Extensions in Marketing – Rarely Published But Quite Contrary (1994)
Hubbard, Raymond, Armstrong, J. Scott
Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal...
Replications and Extensions in Marketing – Rarely Published But Quite Contrary (1994)
Hubbard, Raymond, Armstrong, J. Scott
Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal...
Are Null Results Becoming an Endangered Species in Marketing? (1992)
Hubbard, Raymond, Armstrong, J. Scott
Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers...
Are Null Results Becoming an Endangered Species in Marketing? (1992)
Hubbard, Raymond, Armstrong, J. Scott
Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers...
Are Null Results Becoming an Endangered Species in Marketing? (1992)
Hubbard, Raymond, Armstrong, J. Scott
Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers...
Are Null Results Becoming an Endangered Species in Marketing? (1992)
Hubbard, Raymond, Armstrong, J. Scott
Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers...
Are Null Results Becoming an Endangered Species in Marketing? (1992)
Raymond Hubbard, J. Scott Armstrong
Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers...
Armstrong, J. Scott, Hubbard, Raymond
As Cicchetti indicates, agreement among reviewers is not high. This conclusion is empirically supported by Fiske and Fogg (1990), who reported that two independent reviews of the same papers...
Armstrong, J. Scott, Hubbard, Raymond
As Cicchetti indicates, agreement among reviewers is not high. This conclusion is empirically supported by Fiske and Fogg (1990), who reported that two independent reviews of the same papers...
Armstrong, J. Scott, Hubbard, Raymond
As Cicchetti indicates, agreement among reviewers is not high. This conclusion is empirically supported by Fiske and Fogg (1990), who reported that two independent reviews of the same papers...
Scott Armstrong Raymond, Raymond Hubbard
this paper?" A five-point scale from "unanimously accepted" to "unanimously rejected" was provided, as well as a "don't recall" option. One of the nine...
Armstrong, J. Scott, Hubbard, Raymond
As Cicchetti indicates, agreement among reviewers is not high. This conclusion is empirically supported by Fiske and Fogg (1990), who reported that two independent reviews of the same papers...
PROMISED CONTRIBUTIONS TO CHARITY AND MAIL SURVEY RESPONSES: REPLICATION WITH EXTENSION (1988)
HUBBARD, RAYMOND, LITTLE, ELDON L.
The efficacy of four types of incentives for stimulating mail survey response rates was examined against a no-incentive control group. Two of the incentives were enclosed personal cash rewards (25ø...
Thesis--University of Nebraska--Lincoln.
Thesis (Ph. D.)--University of Nebraska, Lincoln, 1976.
Replication research's disturbing trend
Evanschitzky, Heiner, Baumgarth, Carsten, Hubbard, Raymond, Armstrong, J. Scott
Publication Bias Against Null Results
Studies suggest a bias against the publication of null (p > .05) results. Instead of significance, we advocate reporting effect sizes and confidence intervals, and using replication studies. If...
Are Null Results Becoming an Endangered Species in Marketing?
ditorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers...
Replications and Extensions in Marketing – Rarely Published But Quite Contrary*
Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal...
Does the Need for Agreement Among Reviewers Inhibit the Publication of Controversial Findings?
As Cicchetti indicates, agreement among reviewers is not high. This conclusion is empirically supported by Fiske and Fogg (1990), who reported that two independent reviews of the same papers...