René Algesheimer

Understanding Electronic Agents (2008)

Andreas Herrmann, Beat F. Schmid, René Algesheimer, Marcus Dimpfel

An Approach to Profit-Maximizing Product Design on the Basis of the Platform Concept (2006)

Andreas Herrmann, Mark Heitmann, René Algesheimer, Hajo Riesenbeck

The Impact of Quality Function Deployment on Firm Performance - Results of an Empirical Study (2006)

Andreas Herrmann, René Algesheimer, Frank Huber, Torsten Tomczak

Die Wirkung von Brand Communities auf die Markenloyalität - eine dynamische Analyse im Automobilmarkt (2006)

Andreas Herrmann, René Algesheimer, Marcus Dimpfel

The Impact of Quality Function Deployment on Firm Performance - Results of an Empirical Study (2006)

Andreas Herrmann, René Algesheimer, Frank Huber, Torsten Tomczak

An Approach to Profit-Maximizing Product Design on the Basis of the Platform Concept (2005)

Andreas Herrmann, René Algesheimer, Mark Heitmann, Hajo Riesenbeck

The social Influence of Brand Community: Evidence from European Car Clubs (2005)

Andreas Herrmann, René Algesheimer, Paul Dholakia

Die Wirkung funktionaler, emotionaler und relationaler Nutzendimensionen auf die Markenloyalität (2005)

Andreas Herrmann, Jens Gutsche, Frank Huber, René Algesheimer, Frank Kressmann

Satisfaction, Trust, and Commitment as Antecedents of Customer Loyalty - a dynamic Analysis (2005)

Andreas Herrmann, Dorothea Schaffner, René Algesheimer

Brand Community Management - Ansatz für eine netzwerkorientierte Perspektive im Marketing (2005)

Andreas Herrmann, René Algesheimer, Mark Heitmann

Brand Communities - Grundidee, Konzept und empirische Befunde (2005)

Andreas Herrmann, René Algesheimer

Exchange and Exchange Relationships (2004)

Andreas Herrmann, René Algesheimer, Marcus Dimpfel

Konsumenteninteraktionen - Relevanz und Implikationen (2004)

Andreas Herrmann, René Algesheimer, Marcus Dimpfel

Unternehmenserfolg durch E-Business - Grundmodell, empirische Befunde, Implikationen (2004)

Andreas Herrmann, Vijay Mahajan, René Algesheimer, Frank Huber

The Impact of Brand Personality and Customer Satisfaction on Customer`s Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers (2003)

Andreas Herrmann, René Algesheimer, Frank Huber, Stephanie Magin

The Impact of Brand Personality and Customer Satisfaction on Customer's Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers (2003)

René Algesheimer, Stephanie Magin, Frank Huber, Andreas Herrmann

The Impact of Brand Personality and Customer Satisfaction on Customer's Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers (2003)

Stephanie Magin, Frank Huber, René Algesheimer, Andreas Herrmann

For the past few years, companies within the telecommunication and media industry have been operating within the environment of digital convergence. Internet Service Providers especially are,...

The Contribution of Real Options Theory to the Flexibility Management in Media Companies (2002)

René Algesheimer, Marcus Dimpfel, Frank Habann

Since a few years media companies are operating in the environment of digital convergence. In this context it is debated that media companies are confronted with a new competitive landscape, which is...

Real Options Theory, Flexibility and the Media Industry. A conceptual outline for potential application areas (2002)

René Algesheimer, Marcus Dimpfel, Frank Habann

This conceptual paper is based on two propositions: 1.) An efficient flexibility management is a critical success factor for media companies. 2.) The concept of real options theory (ROT) aims at...

Book Review: Semiotics, Marketing and Communication (2002)

René Algesheimer, Marcus Dimpfel

Semiotics is the theory of signs and meanings. Semiotics teaches, what signs are and explains, why everything one understood results in signs. Signs mark something and distinguish it from something...

CRM Market Survey (2001)

Hans-Dieter Zimmermann, René Algesheimer, Peter Aschmoneit, Christian Mueller, Roger Buehrer

When studying CRM it is essential to have an idea on how companies handled the task of CRM. Because every company has it's own tradition, it's culture, it’s specific organisation and structure, it's...

New structures and processes of value creation in the digital economy: impact on the management of customer relationships (2001)

René Algesheimer, Christian Mueller, Roger Buehrer

In order to create business models for the digital economy it is necessary to analyse the context from a company or industry perspective applying the developed framework. The basic questions that...