Sources of brand benefits in manufacturer-reseller B2B relationships (2007)
Glynn, Mark, Motion, Judy, Brodie, Roderick J.
Purpose – The aim of the paper is to develop a conceptual framework that explores the sources of manufacturer brand benefits for resellers. Design/methodology/approach – The paper reports a...
Turning marketing promises into business value: The experience of an industrial SME (2006)
Little, Victoria, Motion, Judy, Brodie, Roderick J., Brookes, Richard
The article studies the value that businesses should have for their customers and shareholders. It explains how to develop such value to meet or exceed customer's expectations through the application...
Buyer-Seller Relationships: Australasian Research and Reflections (2005)
Varey, Richard J., Baxter, Roger, Brodie, Roderick J., Brookes, Richard W., Plewa, Carolin, Quester, Pascale, ...
Yes
Buyer-Seller Relationships: Australasian Research and Reflections (2005)
Varey, Richard J., Baxter, Roger, Brodie, Roderick J., Brookes, Richard W., Plewa, Carolin, Quester, Pascale, ...
Yes
Buyer-Seller Relationships: Australasian Research and Reflections (2005)
Varey, Richard J., Baxter, Roger, Brodie, Roderick J., Brookes, Richard W., Plewa, Carolin, Quester, Pascale, ...
Buyer-Seller Relationships: Australasian Research and Reflections (2005)
Varey, Richard J., Baxter, Roger, Brodie, Roderick J., Brookes, Richard W., Plewa, Carolin, Quester, Pascale, ...
Hypotheses in marketing science: literature review and publication audit (2001)
Armstrong, J. Scott, Brodie, Roderick J, Parsons, Andrew G
We examined three approaches to research in marketing: exploratory hypotheses, dominant hypothesis, and competing hypotheses. Our review of empirical studies on scientific methodology suggests that...
Hypotheses in Marketing Science: Literature Review and Publication Audit (2001)
Armstrong, J. Scott, Brodie, Roderick J., Parsons, Andrew G.
We examined three approaches to research in marketing: exploratory hypotheses, dominant hypothesis, and competing hypotheses. Our review of empirical studies on scientific methodology suggests that...
Hypotheses in Marketing Science: Literature Review and Publication Audit (2001)
Armstrong, J. Scott, Brodie, Roderick J., Parsons, Andrew G.
We examined three approaches to research in marketing: exploratory hypotheses, dominant hypothesis, and competing hypotheses. Our review of empirical studies on scientific methodology suggests that...
Hypotheses in Marketing Science: Literature Review and Publication Audit (2001)
Armstrong, J. Scott, Brodie, Roderick J., Parsons, Andrew G.
We examined three approaches to research in marketing: exploratory hypotheses, dominant hypothesis, and competing hypotheses. Our review of empirical studies on scientific methodology suggests that...
Forecasting for Marketing (1999)
Armstrong, J. Scott, Brodie, Roderick J
Research on forecasting is extensive and includes many studies that have tested alternative methods in order to determine which ones are most effective. We review this evidence in order to provide...
Principles of Marketing (1999)
J. Scott Armstrong, Roderick J. Brodie
Research on forecasting is extensive and includes many studies that have tested alternative methods in order to determine which ones are most effective. We review this evidence in order to provide...
Effects of portfolio planning methods on decision making: experimental results (1994)
Armstrong, J. Scott, Brodie, Roderick J
Subjects (n = 1015) working individually in the role of managers were asked to choose between investment opportunities that would either double their investment or cause the loss of half of it. Six...
Armstrong, J. Scott, Brodie, Roderick J
Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of the value of management techniques. Second, managers probably misuse portfolio methods. Third, the...
Forecasting Methods for Marketing: Review of Empirical Research (1988)
Armstrong, J. Scott, Brodie, Roderick J, McIntyre, Shelby H
This paper reviews the empirical research on forecasting in marketing. In addition, it presents results from some small scale surveys. We offer a framework for discussing forecasts in the area of...
Forecasting methods for marketing: Review of empirical research
Scott Armstrong, J., Brodie, Roderick J., McIntyre, Shelby H.
Hypotheses in Marketing Science: Literature Review and Publication Audit
JS Armstrong, Roderick J. Brodie, Andrew G. Parsons
We examined three approaches to research in marketing: exploratory hypotheses, dominant hypothesis, and competing hypotheses. Our review of empirical studies on scientific methodology suggests that...
Effects of Portfolio Planning Methods on Decision Making: Experimental Results*
JS Armstrong, Roderick J. Brodie
Subjects (n = 1015) working individually in the role of managers were asked to choose between investment opportunities that would either double their investment or cause the loss of half of it. Six...
JS Armstrong, Roderick J. Brodie
Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of the value of management techniques. Second, managers probably misuse portfolio methods. Third, the...
Investigating the service brand: A customer value perspective
Brodie, Roderick J., Whittome, James R.M., Brush, Gregory J.
Despite considerable interest in the nature and role of marketing using a service perspective [Vargo S., Lusch R. Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1-17] there is...