Period
2008 - 2008
Number
2
Co-Authors
Order in Product Customization Decisions (2008)
Andreas Herrmann, Mark Heitmann, S. Iyengar, J. Levav
Order in Product Customization Decisions: Evidence from Field Experiments (2008)
Andreas Herrmann, Mark Heitmann, J. Levav, S. Iyengar