Hans-peter Erb, Gerd Bohner, Susanne Rank, Sabine Einwiller, Hans-peter Erb, ...
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Corporate foundations: Their role for corporate social responsibility (2006)
According to their statutes and published objectives, many foundations focus on the solution of social problems and on responding to unmet social needs. They aim at social value creation and serve as...
Vertrauen durch Reputation - Grundmodell und empirische Befunde im E-Business (2005)
Sabine Einwiller, Andreas Herrmann, Diana Ingenhoff
Erfolgreiches Wirtschaften im E-Commerce erfordert die Reduzierung von Risiken, die Konsumenten beim Einkauf im Internet wahrnehmen. Vertrauen als wirkungsvoller Mechanismus zur Reduktion von...
When reputation engenders trust: An investigation in business-to-consumer electronic commerce (2003)
Consumers enhanced risk perception is an important challenge to be met in electronic commerce. The research presented here casts new light on the concept of trust which is a vital mechanism when it...
Sabine Einwiller, Diana Ingenhoff, Catja Prykop
In times of intense competition, increased media and public attention to ethical corporate action as well as a high degree of action potential from certain stakeholder groups, managing corporate...
Sabine Einwiller, Diana Ingenhoff, Catja Prykop
Being faced with intense competition, increased media attention and public awareness to ethical corporate ac-tion as well as an augmenting number of organized expression of stakeholder opinion,...
Vertrauen durch Reputation im elektronischen Handel / (2003)
Zugl.: St. Gallen, Universiẗat, Diss., 2003.
The Role of Reputation to Engender Trust in Electronic Markets (2001)
In this article we discuss the role of trust as a crucial success factor to meet the challenges faced by companies engaging in electronic commerce. Reputation is proposed a key vehicle to engender...
Corporate Branding - Why an Integrated Approach is Inevitable (2001)
The increasing importance to consider an integrated approach to corporate branding ca be traced back to a number of decisive developments: The growing importance of capital markets, the 'war for...
A Typology of Enterpreneurial Communicators -Findings From an Empirical Study in E-Business (2001)
Sabine Einwiller, Ulrike Geissler, Markus Will
The developing equity culture in Germany opened new possibilities for venture capitalists investing in young capital-intensive E-businesses. During the last three years, the number of IPOs at the...
Book Review: Branding@the Digital Age (2001)
In Branding@theDigitalAge, the Interbrand executives Herbert M. Meyers and Richard Gerstman have compiled a diversified range of views and progress reports on the potential of branding in the digital...
A Typology of Enterpreneurial Communicators- Findings From an Empirical Study in E-Business (2001)
Sabine Einwiller, Ulrike Geissler
The developing equity culture in Germany opened new possibilities for venture capitalists investing in young capital-intensive E-businesses. During the last three years, the number of IPOs at the...
The article aims to clarify the meaning of the concepts `reputation' and `brand' where reputation represents the collective perception and second hand information of an actor, for example a...
Corporate Media - An Approach for Corporate Community Management (2000)
Sabine Einwiller, Ulrike Geissler, Victor Porak
With the rapid development of Information and Communication Technology companies face several problems today. The increasing speed of product development leads to the problem that products and...
Branding Cyberpreneurs - Challenges for Communications Management in the 21st Century (2000)
Sabine Einwiller, Ulrike Geissler
One of the most important things for business start-ups is to attract attention: the attention of (potential) financiers, consumers/customers, industry partners, and talented employees. This is...
Engendering Trust in Internet Businesses Using Elements of Corporate Branding (2000)
Sabine Einwiller, Ulrike Geissler, Markus Will
In this article we discuss the role of trust as a crucial factor for success in meeting the challenges faced by companies selling goods to consumers on the internet. Corporate branding is proposed as...