Satya Menon, Barbara Kahn, Barbara E. Kahn, Dorothy Silberberg, Professor Marketing
Predictions regarding the impact of stimulation and pleasantness on browsing and shopping behavior in an Internet context are tested. It is suggested that the characteristics of products, websites...
Yun Wan, Arkalgud Ramaprasad, Satya Menon
Choice overload is a phenomenon that can frequently occur in online decision-making by individuals. In this paper, we explain the concept of choice overload and explore the causes of choice overload...
A Classification of Product Comparison Agents (2003)
Yun Wan Satya, Yun Wan, Satya Menon, Arkalgud Ramaprasad
Over the last decade of rise and growth of e-commerce, a large number and variety of electronic comparison-shopping agents have emerged on the Web, but little research has been done on classifying...
Cross-category effects of induced arousal and pleasure on the Internet shopping experience (2002)
Online retailers are likely to try to influence consumers ’ shopping behavior through atmospherics and service, just as physical stores do. The impact of online atmospherics can be measured by the...
The Impact of Context on Variety Seeking in Product Choices.
One reason consumers seek variety in product choices is to satisfy a need for stimulation. It is suggested that consumers may try to achieve an optimal level of stimulation by balancing the...