Scott Armstrong The

Readability and Prestige in Scientific Journals (2007)

Scott Armstrong The, J. Scott Armstrong

this paper. References

Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy? (2000)

Scott Armstrong The, J. Scott Armstrong, Vicki G. Morwitz, V. Kumar

Purchase intentions are routinely used to forecast sales of existing products and services. While past studies have shown that intentions are predictive of sales, they have only examined the absolute...

Peer Review for Journals: Evidence on Quality Control, Fairness, and Innovation (1997)

Scott Armstrong The, J. Scott Armstrong, Fred Collopy, Willam M. Epstein, Richard H. Franke, Raymond Hubbard, ...

I reviewed the published empirical evidence concerning journal peer review, which consisted of 68 papers, all but three published since 1975. Peer review improves quality, but its use to screen...

How Serious are Methodological Issues in Surveys? A Reexamination of the Clarence Thomas Polls (1994)

Scott Armstrong The, J. Scott Armstrong, Fred Collopy

Opinion polling procedures allow for reasonable inferences about attitude changes. We examined this contention using surveys about the nomination of Clarence Thomas. In this situation, prior theory...

Principles Involving Marketing Policies: An Empirical Assessment (1993)

Scott Armstrong The, J. Scott Armstrong, Randall L. Schultz

We examined nine marketing textbooks, published since 1927, to see if they contained useful marketing principles. Four doctoral students found 566 normative statements about pricing, product, place,...