Ragnar Schierholz, Susanne Glissmann, Lutz M. Kolbe, Walter Brenner
The airline industry has undergone dramatic changes. Fierce competition between full service and no-frills carriers is intensifying across the world. Full service carriers had to adjust to no-frills...
Don't call us, we'll call you - Performance Management in Multi-Channel Environments (2007)
Ragnar Schierholz, Alexander Ostrowski, Susanne Glissmann, Lutz M. Kolbe, Walter Brenner
Typically, companies nowadays implement so-called multi-channel management strategies, i.e. they seek to offer their customers a brad variety of interaction channels for marketing, sales and...
Mobile Systems For Customer Service Differentation - The Case Of Lufthansa (2006)
Ragnar Schierholz, Susanne Glissmann, Lutz M. Kolbe, Walter Brenner
Proposition of an M-Business Procedure Model for the Development of Mobile User Interfaces (2005)
Susanne Glissmann, Stefan Smolnik, Ragnar Schierholz, Lutz M. Kolbe, Walter Brenner
In the design of desktop applications, developers successfully deploy structured software life cycle models to simplify the development process. Applying these models in m-business often does not...
Performance Measurement of Mobile Marketing in Multi-Channel Environments (2005)
Ragnar Schierholz, Alexander Ostrowski, Susanne Glissmann, Lutz M. Kolbe, Walter Brenner
The burst of the e-bubble largely affected the expectations towards and the willingness to invest in mobile initiatives. Recently, the interest for mobile business and mobile commerce both in...
Die Tonet AG ist als mittelständisches Unternehmen auf den Handel mit Produktenzur Behandlung von Holzoberflächen spezialisiert. Mit der Einführung einesWebshops gelang es der Firma, zahlreiche...