Which retailers adopt a loyalty program? An empirical study (2008)
This paper examines antecedents of retailers’ loyalty program adoption and their perceptions regarding loyalty program effectiveness. The investigated antecedents consists of sector, competitive...
Leenheer, J., Heerde, H.J. Van, Bijmolt, T.H.A., Smidts, A.
One of the pressing issues in marketing is whether loyalty programs really enhance behavioral loyalty. Loyalty program members may have a much higher share-of-wallet at the firm with the loyalty...
Paas, L.J., Bijmolt, T.H.A., Vermunt, J.K.
A recent development in marketing research concerns the incorporation of dynamics in consumer segmentation. This paper extends the latent class Markov model, a suitable technique for conducting...
Bijmolt, T.H.A., Paas, L.J., Vermunt, J.K.
The financial services sector has internationalized over the last few decades. Important differences and similarities in financial behavior can be anticipated between both consumers within a...
Bijmolt, T.H.A., Wedel, M., DeSarbo, W.S.
We propose Adaptive Multidimensional Scaling (AMDS) for simultaneously deriving a brand map and market segments using consumer data on cognitive decision sets and brand dissimilarities. In AMDS, the...
Leenheer, J., Bijmolt, T.H.A., Heerde, H.J. Van, Smidts, A.
This paper studies the effects of loyalty programs on share-of-wallet using market-wide household panel data on supermarket purchases. We find that loyalty programs relate positively to...
Mixed tree and spatial representation of dissimilarity judgment (1998)
Whereas previous research has shown that either tree or spatial representations of dissimilarity judgments may be appropriate, focussing on the comparative fit at the aggregate level, we investigate...
Succesfactoren in franchising (1996)
Willigen, M. Van, Reijnders, W.J.M., Bijmolt, T.H.A., Snoo, H. De
The effects of alternative methods of collecting similarity data for multidimensional scaling (1995)
Paas, L.J., Bijmolt, T.H.A., Vermunt, J.K.
A recent development in marketing research concerns the incorporation of dynamics in consumer segmentation. This paper extends the latent class Markov model, a suitable technique for conducting...
Leenheer, J., Heerde, H.J. Van, Bijmolt, T.H.A., Smidts, A.
One of the pressing issues in marketing is whether loyalty programs really enhance behavioral loyalty. Loyalty program members may have a much higher share-of-wallet at the firm with the loyalty...
Mixed tree and spatial representation of dissimilarity judgment
Whereas previous research has shown that either tree or spatial representations of dissimilarity judgments may be appropriate, focussing on the comparative fit at the aggregate level, we investigate...
Leenheer, J., Bijmolt, T.H.A., Heerde, H.J. Van, Smidts, A.
This paper studies the effects of loyalty programs on share-of-wallet using market-wide household panel data on supermarket purchases. We find that loyalty programs relate positively to...
Bijmolt, T.H.A., Wedel, M., DeSarbo, W.S.
We propose Adaptive Multidimensional Scaling (AMDS) for simultaneously deriving a brand map and market segments using consumer data on cognitive decision sets and brand dissimilarities. In AMDS, the...
Country and consumer segmentation : multi-level latent class analysis of financial product ownership
Bijmolt, T.H.A., Paas, L.J., Vermunt, J.K.
The financial services sector has internationalized over the last few decades. Important differences and similarities in financial behavior can be anticipated between both consumers within a...