Thorsten Hennig-Thurau

Does Customer Demotion Jeopardize Loyalty (2009)

Tillmann Wagner, Thorsten Hennig-Thurau, Thomas Rudolph

Service Encounter – Multidisziplinäre Analysen und interdisziplinärer Diskurs (2009)

Kay Blaufus, Thorsten Hennig-Thurau, Jens Hogreve, Stephan Kudert, Nicola Laugwitz, Peter Letmathe, ...

Hennig-Thurau, Walsh, Wruck / Factors Determining the Success of Service Innovations An Investigation into the Factors Determining the Success of Service Innovations: The Case of Motion Pictures (2008)

Thorsten Hennig-thurau, Gianfranco Walsh, Oliver Wruck

(CinemaxX AG), for their support of this research project. We are also grateful to Matthias Bode for his thorough review of an earlier version of this article as well as to three anonymous reviewers...

II The President: (2008)

Thomas F. Schröder, Prof Dr, Thomas Rudolph, Prof Dr, Thorsten Hennig-thurau, Prisma Saarbrücken, ...

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Identifying the Right Mix of Bricks and Clicks: Customer Equity Maximizing Multichannel Strategies for Service Firms (2008)

Michael Paul, Thorsten Hennig-Thurau, Thomas Rudolph

Using Customer Equity to Determine Optimal Multi-Channel Strategies (2008)

Michael Paul, Thorsten Hennig-Thurau, Thomas Rudolph

How to Allocate Marketing Resources across Multiple Service Channels? A Customer Value Approach (2008)

Michael Paul, Thorsten Hennig-Thurau, Thomas Rudolph

Clicks vs. bricks: internet-facilitated relationships in financial services (2004)

Sweeney, Arthur, Dr. Thorsten Hennig-Thurau

Yes

Konsum-Kompetenz : eine neue Zielgrösse für das Management von Geschäftsbeziehungen ; theoretische Begründung und empirische Überprüfung der Relevanz für das Konsumgütermarketing / (1998)

Hennig-Thurau, Thorsten.

Zugl.: Saarbrücken, Universiẗat, Diss., 1998.

Can good marketing carry a bad product? Evidence from the motion picture industry

Thorsten Hennig-Thurau, Mark Houston, Shrihari Sridhar

We examine the relative roles of marketing actions and product quality in determining commercial success. Using the motion picture context, in which product quality is difficult for consumers to...