Tobias Kowatsch

Vocabulary Patterns in Free-for-all Collaborative Indexing Systems (2009)

Wolfgang Maass, Tobias Kowatsch, Timo Münster

Abstract. In collaborative indexing systems users generate a big amount of metadata by labelling web-based content. These labels are known as tags and form a shared vocabulary. In order to understand...

Let's Get Married: Adoption of Interactive Product Information For Bundle Purchases By Tangible User Interfaces (accepted) (2009)

Wolfgang Maass, Tobias Kowatsch

Tangible User Interfaces (TUI) extend Human-Computer Interaction to physical environments. In this study, TUI are used as front ends for E-Commerce applications for the first time. Based on consumer...

The Use of Free and Paid Digital Product Reviews on Mobile Devices in In-Store Purchase Situations (accepted) (2009)

Tobias Kowatsch, Wolfgang Maass

Digital product reviews provided by users and experts are used as purchase decision cues. In contrast to reviews obtained by websites on the desktop, it is open if they are adopted in in-store...

D1.1 Report: Design of the Semantic Benchmark Experiment (2009)

Tobias Kowatsch, Wolfgang Maass, Violeta Damjanovic, Wernher Behrendt, Andreas Gruber, Benjamin Nagel, ...

The objective of this deliverable is to design a benchmark model for Content Management Systems (CMSs) in order to identify relevant requirements for the Interactive Knowledge Stack (IKS). The IKS...

Towards a Framework for Knowledge-based Pricing Services Improving Operational Agility in the Retail Industry (2009)

Tobias Kowatsch, Wolfgang Maass

Marketing research has identified several benefits of dynamic pricing strategies. For example, dynamic pricing in terms of inventory considerations and time horizons, bundling or personalized...

Abstract - Towards a Framework for Knowledge-based Pricing Services Improving Operational Agility in the Retail Industry (2009)

Tobias Kowatsch, Wolfgang Maass

Marketing research has identified several benefits of dynamic pricing strategies. For example, dynamic pricing in terms of inventory considerations and time horizons, bundling or personalized...

Pre-defined Terms in Collaborative Indexing Systems (2008)

Tobias Kowatsch

Collaborative indexing systems have attracted an increasing amount of attention over the last three years. One fundamental limitation to such a system is the uncontrolled nature of its vocabulary, as...

Mobile Decision Support vs. Interpersonal Sales Communication: Predictors of Buying Intentions for Price Bundles (2008)

Wolfgang Maass, Tobias Kowatsch

Mobile recommendation agents (MRA) are a new class of decision support systems that provide consumers with product information during purchase situations in stores. They allow merging of local...

Knowledge-based Bundling of Smart Products on a Mobile Recommendation Agent (2008)

Tobias Kowatsch

Mobile technologies have the potential to change not only brick-and-mortar stores but also the way, how customers interact with physical products. They enable operational agility by means of improved...

The Impact of Pre-Defined Terms on the Vocabulary of Collaborative Indexing Systems (2008)

Tobias Kowatsch, Wolfgang Maass

Collaborative indexing systems have attracted an increasing amount of attention over the last three years. One fundamental limitation to such a system is the uncontrolled nature of its vocabulary, as...

Adoption of Dynamic Product Information: An Empirical Investigation of Supporting Purchase Decisions on Product Bundles (2008)

Wolfgang Maass, Tobias Kowatsch

Up until now, brick-and-mortar stores provide consumers with static product information in the form of printed product labels. This kind of product information does neither adapt to consumer needs...

Vocabulary Patterns in Free-for-all Collaborative Indexing Systems (2007)

Wolfgang Maass, Tobias Kowatsch, Timo Münster

In collaborative indexing systems users generate a big amount of metadata by labelling web-based content. These labels are known as tags and form a shared vocabulary. In order to understand the...