Campaign Microtargeting and the Relevance of the Televised Political Ad (2009)
Several trends, both societal and technological, suggest that televised political advertising should be losing its position at the center of today's political campaign, but is this the case?...
Campaign Microtargeting and the Relevance of the Televised Political Ad (2009)
Several trends, both societal and technological, suggest that televised political advertising should be losing its position at the center of today's political campaign, but is this the case?...
Campaign Microtargeting and the Relevance of the Televised Political Ad (2009)
Several trends, both societal and technological, suggest that televised political advertising should be losing its position at the center of today's political campaign, but is this the case?...
Campaign Microtargeting and the Relevance of the Televised Political Ad (2009)
Several trends, both societal and technological, suggest that televised political advertising should be losing its position at the center of today's political campaign, but is this the case?...
Michael M. Franz, Bowdoin College, Travis N. Ridout
Krasno and Green have argued that political advertising has no impact on voter turnout. We remain unconvinced by their evidence, given concerns about how they measure the advertising environment, how...
Publisher Routledge, Travis N. Ridout, Michael Franz
This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan or sub-licensing, systematic supply or...
Evaluating measures of campaign advertising exposure on political learning (2004)
Travis N. Ridout, Dhavan V. Shah, Kenneth M. Goldstein, Michael M. Franz
Scholars employ various methods to measure exposure to televised political advertising but often arrive at conflicting conclusions about its impact on the thoughts and actions of citizens. We attempt...
Thesis (Ph. D.)--University of Wisconsin--Madison, 2003.
Thesis (Ph. D.)--University of Wisconsin--Madison, 2003.
Thesis (Ph. D.)--University of Wisconsin--Madison, 2003.
Following the Rules? Candidate Strategy in Presidential Primaries
Travis N. Ridout, Brandon Rottinghaus, Nathan Hosey
The competitiveness of the 2008 presidential primaries in both the Republican and Democratic parties has prompted a reconsideration of the role of delegate-selection rules in influencing the...