Familiarity-based Reinforcement and Response Sensitivity Summary (2007)
Teck-hua Ho, Juin-kuan Chong, Greg Allenby, David Bell, Eric Bradlow, ...
We develop a highly parsimonious model to describe and predict stock-keeping unit (SKU) choice in any frequently-bought consumer packaged good category. The model has 20 parameters for a category...
The Price Consideration Model of Brand Choice (2007)
Ching, Andrew, Erdem, Tulin, Keane, Michael
The workhorse brand choice models in marketing are the multinomial logit (MNL) and nested multinomial logit (NMNL). These models place strong restrictions on how brand share and purchase incidence...
Esen, Figen, Erdem, Tulin, Aktan, Damla, Orhan, Mukadder, Kaya, Mehmet, Eraksoy, Haluk, ...
Abstract Introduction Permeability changes in the blood–brain barrier (BBB) and their possible contribution to brain edema formation have a crucial role in the pathophysiology of septic...
Erdem, Tulin, Zhao, Ying, Valenzuela, Ana
Store brands, or private labels, are owned, controlled, and sold exclusively by retailers. Store brands have been gaining an increasing share of the market in most consumer product categories. The...
Testing for Choice Dynamics in Panel Data.
This article applies different approaches to distinguish state dependence from unobserved heterogeneity and serial correlation and, hence, test for state dependence in consumer brand choices. First,...
The Price Consideration Model of Brand Choice
Ching, Andrew, Erdem, Tulin, Keane, Michael
The workhorse brand choice models in marketing are the multinomial logit (MNL) and nested multinomial logit (NMNL). These models place strong restrictions on how brand share and purchase incidence...
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bart Bronnenberg, Jean Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, ...
Long-run marketing, Durable goods, Choice dynamics,