Venkata S. Puduri

Consumer Preferences in the United States for Integrated Pest Management Produce: An Econometric Analysis

Ramu Govindasamy, Venkata S Puduri

Food safety is one of the top issues for consumers, especially with regard to pesticide usage. The Integrated Pest Management (IPM) has been receiving immense response from the consumers and...

Consumer Awareness of the Jersey Fresh Promotional Program

Govindasamy, Ramu, Sullivan, Kevin, Puduri, Venkata S., Schilling, Brian, Brown, Logan

The Jersey Fresh marketing program, one of the nation€ٳ leading examples of state-sponsored agricultural marketing promotion, enables consumers to easily identify quality fresh produce from...

CONSUMER ACCEPTANCE OF GENETICALLY MODIFIED FOODS IN KOREA: FACTOR AND CLUSTER ANALYSIS

Onyango, Benjamin, Govindasamy, Ramu, Hallman, William, Jang, Ho-Min, Puduri, Venkata S.

The study applies multivariate statistical and econometric tools to estimate the importance of the various factors driving Korean consumer acceptance of GM food products. The evidence thus far on...