The Welfare Effect of Advertising Restrictions in the U.S. Cigarette Industry
Stephen Farr, Carol Horton Tremblay, Victor Tremblay
Advertising, cigarette industry, social welfare,
Advertising with Subjective Horizontal and Vertical Product Differentiation
Victor Tremblay, Stephen Polasky
Horizontal differentiation, persuasive advertising, price competition, vertical product differentiation,
The Dynamics of Industry Concentration for U.S. Micro and Macro Brewers
Victor Tremblay, Natsuko Iwasaki, Carol Tremblay
In this update we document the changes in industry concentration of macro and micro brewers in the U.S. brewing industry since 1970. Technological change and the continued success of Anheuser–Busch...
Generic and Brand Advertising in Markets with Product Differentiation
Kosin Isariyawongse, Yasushi Kudo, Victor Tremblay
In this paper, we analyze how generic advertising affects brand advertising and firm profits in differentiated oligopoly markets. We show that in the Crespi (2007) model only the high quality firm...
The Advertising-price Relationship: Theory and Evidence
Natsuko Iwasaki, Yasushi Kudo, Carol Horton Tremblay, Victor Tremblay
The relationship between advertising and price is important because the welfare effect of advertising depends upon the price effect of advertising. We attempt to provide a better understanding of the...
The effect of marketing regulations on efficiency: LeChatelier versus coordination effects
Natsuko Iwasaki, Victor Tremblay
Efficiency, Advertising regulations, LeChatelier principle, Coordination in advertising, U.S. cigarette industry, D61, L51, M37,