Consumer concerns about nutritional attributes in a transition economy
Moon, Wanki, Florkowski, Wojciech J., A. Resurreccion, Anna V., Paraskova, Pavlina, R. Beuchat, Larry, Jordanov, Jordan, ...
Wanki Moon, Siva K. Balasubramanian
Using Fishbein's multiattribute and mediation models as conceptual frameworks, we propose that the impact of trust, awareness, sense of outrage, and socio-demographic variables on attitudes toward...
Allocation of time for meal preparation in a transition economy
Florkowski, Wojciech J., Moon, Wanki, Resurreccion, Anna V. A., Jordanov, Jordan, Paraskova, Pavlina, Beuchat, Larry R., ...
Food intake patterns of the unemployed and pensioners in Bulgaria
Moon, Wanki, Florkowski, Wojciech J., Beuchat, Larry R., Resurreccion, Anna V. A., Paraskova, Pavlina, Jordanov, Jordan, ...
ESTIMATING THE EFFECT OF HEALTH KNOWLEDGE IN THE CONSUMPTION OF SOY-BASED FOODS
This paper develops empirical models to investigate whether knowledge about the health benefits of soy-based foods plays a significant role in consumers' decision to consume soy-based foods and how...
Role of Demographics and Health Attitude in Consumers' Nutrition Consideration in Food Selection
Rimal, Arbindra, Moon, Wanki, Balasubramanian, Siva K.
A nationwide on-line survey of 3,000 households was conducted. Households were randomly selected from the database of 400,000 households who make up Ipsos-NPD marketing research panel. The purpose of...
Public Preferences for Multifunctionality of Agriculture: National Survey of Registered Voters
Moon, Wanki, Kuethe, Todd H., Kraft, Steven E., Esseks, J. Dixon
Our study used AFT survey data to analyze the preferences of registered voters with regard to the non-market (mulitifunctional) benefits that agriculture produces jointly with market commodities....
Rimal, Arbindra, Moon, Wanki, Balasubramanian, Siva
Eight perceived attributes of agro-biotechnology were identified to be associated with consumers' attitude toward existing practices of GM food labeling. The perceived negative attributes,...
Estimating the Effect of FDA Allowed Health Claims on the Consumption of Soy-based Foods
Rimal, Arbindra, Moon, Wanki, Balasubramanian, Siva K.
The study evaluated the influence of the Food and Drug Administration (FDA)'s regulatory action regarding the health benefits of soy-based foods on soy consumption. The results indicated that...
WTP and WTA for Non-GM and GM Food: UK Consumers
Moon, Wanki, Balasubramanian, Siva K., Rimal, Arbindra
In a survey of UK consumers, we elicited their willingness-to-accept (WTA) a discount for GM foods and willingness-to-pay (WTP) a premium for non-GM foods in order to assess their valuation of the...
EFFECTS OF HEALTH CONCERNS AND CONSUMER CHARACTERISTICS ON U.S. MEAT CONSUMPTION
Using generalized Heckman's model and NPD data, this study specified a meat demand model incorporating health concern and demographics. Estimated model established empirical linkages between health...
PENSIONERS AND FOOD INTAKE PATTERNS IN A TRANSITION ECONOMY
Florkowski, Wojciech J., Moon, Wanki, Beuchat, Larry R., Resurreccion, Anna V.A., Paraskova, Pavlina, Jordanov, Jordan, ...
Using nationwide food consumption survey data collected in Bulgaria in 1997, this study examines how food intake patterns of the unemployed and pensioners differ from patterns of the employed. During...
Willingness-to-Accept and Willingness-to-Pay for GM and Non-GM Food: UK Consumers
Moon, Wanki, Rimal, Arbindra, Balasubramanian, Siva K.
Our research elicited UK consumers¡¯ willingness-to-accept (WTA) discount in exchange for giving up non-GM food and willingness-to-pay (WTP) premium to purchase non-GM food. Eliciting only WTP does...
TWO-STAGE DECISION MODEL OF SOY FOOD CONSUMPTION BEHAVIOR
Rimal, Arbindra, Balasubramanian, Siva K., Moon, Wanki
Our study examined the role of soy health benefits in consumers' soy consumption decision. Given the large number of respondents who reported no consumption of soy products per month, it was...
APPLICATION OF BIOTECHNOLOGY IN AGRICULTURE AND MEDICINE: UNITED STATES VERSUS EUROPE
Rimal, Arbindra, Moon, Wanki, Balasubramanian, Siva
Discrepancies in the attitude between US and UK consumers toward application of biotechnology in crop production and medicine were examined using data from mail and online surveys. Results showed...
A MULTI-ATTRIBUTE MODEL OF PUBLIC ACCEPTANCE OF GENETICALLY MODIFIED ORGANISMS
Moon, Wanki, Balasubramanian, Siva
Using Fishbein's multiattribute model as a theoretical background, this paper develops an empirical model to assess and identify attributes of agrobiotechnology and individual characteristics...
Perceived Risks of Agro-biotechnology and Organic Food Purchase in the United States
This study examined the role of consumers’ perceived risks and benefits of agro-biotechnology in shaping the purchase pattern for organic food among US consumers. Consumers’ general purchase...
Rimal, Arbindra, Moon, Wanki, Balasubramanian, Siva
Using Heckman’s sample selection model, consumer willingness-to-pay (accept) premium (discount) for non-GM (GM) cereals was analyzed. Results showed that consumers who were indifferent to the risk...
Soyfood Consumption Pattern: Effects of Product Attributes and Household Characteristics
Rimal, Arbindra, Moon, Wanki, Balasubramanian, Siva K.
Effects of perceived attributes of soyfoods on the consumption pattern for six different soyfood products were evaluated. Perceived attributes included convenience, health benefits, and taste. Six...
UK Consumers' Willingness-to-Accept (WTA) GM Food
Moon, Wanki, Rimal, Arbindra, Balasubramanian, Siva K.
Our study uses contingent valuation survey data (WTA and WTP) collected in the UK to examine consumers' behavioral intention with regard to GM food. In particular, we characterize respondents who...
Changes in Soy Based Food Consumption, 2001 and 2007
Rimal, Arbindra, Moon, Wanki, Balasubramanian, Siva K.
Two-stage regression models were used to estimate the effects of the perceived attributes of soy food and socio-economic variables on participation decision and consumption frequency decision for soy...
Role of Demographics and Health Attitude in Consumers' Nutrition Consideration in Food Selection
Rimal, Arbindra, Moon, Wanki, Balasubramanian, Siva K.
A nationwide on-line survey of 3,000 households was conducted. Households were randomly selected from the database of 400,000 households who make up Ipsos-NPD marketing research panel. The purpose of...
CUSTOMER PROFILES OF RETAIL FOOD OUTLETS IN THE EMERGING MARKET ECONOMY OF BULGARIA
Florkowski, Wojciech J., Moon, Wanki, Paraskova, Pavlina, Jordanov, Jordan, Resurreccion, Anna V.A., Chinnan, Manjeet S., ...
The objective of this study was to identify profiles of consumers frequenting three types of food retail outlets- grocery stores, farmer markets, and street stalls- to purchase food in a transition...
Perceived Risks of Agro-Biotechnology and Organic Food Purchases in the United States
Moon, Wanki, Balasubramanian, Siva K., Rimal, Arbindra
This study examines the role of consumers' perceived risks and benefits of agro-biotechnology in shaping purchase patterns for organic food among U.S. consumers. Perceived risks and benefits of...
Perceived Health Benefits and Soy Consumption Behavior: Two-Stage Decision Model Approach
Moon, Wanki, Balasubramanian, Siva K., Rimal, Arbindra
A two-stage decision model is developed to assess the effect of perceived soy health benefits on consumers' decisions with respect to soy food. The first stage captures whether or not to consume soy...
Moon, Wanki, Balasubramanian, Siva K., Rimal, Arbindra
In a survey of UK consumers, we elicited their willingness to accept (WTA) a discount for GM foods and willingness to pay (WTP) a premium for non-GM foods in order to assess their valuation on the...
Self efficacy as a mediator of the relationship between dietary knowledge and behavior
This study examines the causal relationship between dietary knowledge and behavior by including self-efficacy in the models. Regression analyses supported the hypothesized relationships that...
Ward, Ronald W., Moon, Wanki, Medina, Sara
Livestock Production/Industries, Marketing,
Health Concerns and Consumer Preferences for Soy Foods: Choice Modeling Approach
Chang, Jae Bong, Moon, Wanki, Balasubramanian, Siva K.
Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,
Antecedents Factors that Influence Soy Consumption: A Structural Equation Modeling Approach
Balasubramanian, Siva K., Moon, Wanki, Rimal, Arbindra, Coker, Kesha
We propose a structural model of antecedent factors that affect the frequency of soy consumption. This model, suggests that soy-general knowledge influences perceptions about nutrition concern,...
Willingness to Pay for Environmental Practices: Implications for Eco-Labeling
Wanki Moon, Wojciech J. Florkowski, Bernhard Brückner, Ilona Schonhof
Consumer survey data, collected in former West and East Berlin after the unification of Germany are used to address the issue of willingness to pay (WTP) for foods produced with techniques consistent...